Television

Times Network's promo of ?How I Met Your Mother? unravelled

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/27/Untitled-1_0.jpg?itok=qqycKQEC

MUMBAI: The widely loved American sitcom How I Met Your Mother (HIMYM) is back for its fans on Romedy Now and will be aired on 14 December 2015. The show has got the cutest makeover with this new season. As reported earlier by indiantelevision.com, the channel has brought HIMYM back with a fresh and unique promo showing toddlers narrating the story of the show.

The video features little Lily Aldrin and Marshall Eriksen as an adorable couple and a miniature, suited-up Barney Stinson flirting with girls. It also shows tiny Ted Mosby sweetly falling head over heels for Robin Scherbatsky, and some of the kids taking turns with a kid-sized version of the show's signature yellow umbrella. The video takes the funny characters to a whole new ?miniature? level.

Romedy Now is targeting a pan India population, and majorly the youth and expects to reach out to more than a million viewers. The channel has already started promotions on social media two weeks back with teasers and is now building it up to the launch of the show. The next level of the promotion will be revealed as the flag off to the airing of the show approaches.

The English entertainment channel has attempted to portray the love and laughter in the show through a metaphor by portraying the characters of HIMYM as toddlers. Talking about the idea behind the adorable promo Times Network vice president of programming EEC Sonal Khanduja commented, ?The treatment of using kids makes the property more affable and cute and makes for great conversation especially when parents want to share their cute memories and moments with their babies. The thought was to have a setup as close as to the show- from the set design to the five kids dressed like the original characters from the show to their attitude and the scenes from the show?.

The promo has been conceptualised and executed internally by the in-house team of the channel, Oapp Team. The off-air campaign has been done by the Famous Innovations creative agency.

The promo has received appreciation from its fans and has generated a lot of buzz across all the social media platforms. ?We are glad that our efforts have paid off so well that the makers of the show tweeted about it. And going forward, we will be coming up with many more such unique innovations?, adds Khanduja.

?The promo was created for the people who are already aware of the show and follow it and to offer a new freshness to the property?, adds Khanduja.

As the promo involves shooting with kids from a young age group, the channel had to invest two days to complete the shoot.

Further, Romedy Now is also actively promoting HIMYM through on-ground activities across the key pubs in the urban cities through an engaging game that can be played with friends.

Since it is an iconic show for viewers, it enjoys a positive response from advertisers. ?The shows on Romedy Now are leading in the category and we are confident that HIMYM will be at the top of the pack in the span of a few weeks?, concludes Khanduja.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ndtv.jpg?itok=G6JI38LH
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/zoom.jpg?itok=KkVHZdxQ
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/pl.jpg?itok=XC7xv3jD
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/eros.jpg?itok=PQuy7nRP
Eros International profits up in first quarter

The Sunil Lulla-led Indian film and media company Eros International Media Limited (Eros) reported 25.3 per cent year on year (y-o-y) jump in profit after tax (PAT) for the quarter ended 30 June 2018 (Q1 2018

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories