Television

Times Network's promo of ‘How I Met Your Mother’ unravelled

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MUMBAI: The widely loved American sitcom How I Met Your Mother (HIMYM) is back for its fans on Romedy Now and will be aired on 14 December 2015. The show has got the cutest makeover with this new season. As reported earlier by indiantelevision.com, the channel has brought HIMYM back with a fresh and unique promo showing toddlers narrating the story of the show.

The video features little Lily Aldrin and Marshall Eriksen as an adorable couple and a miniature, suited-up Barney Stinson flirting with girls. It also shows tiny Ted Mosby sweetly falling head over heels for Robin Scherbatsky, and some of the kids taking turns with a kid-sized version of the show's signature yellow umbrella. The video takes the funny characters to a whole new ‘miniature’ level.

Romedy Now is targeting a pan India population, and majorly the youth and expects to reach out to more than a million viewers. The channel has already started promotions on social media two weeks back with teasers and is now building it up to the launch of the show. The next level of the promotion will be revealed as the flag off to the airing of the show approaches.

The English entertainment channel has attempted to portray the love and laughter in the show through a metaphor by portraying the characters of HIMYM as toddlers. Talking about the idea behind the adorable promo Times Network vice president of programming EEC Sonal Khanduja commented, “The treatment of using kids makes the property more affable and cute and makes for great conversation especially when parents want to share their cute memories and moments with their babies. The thought was to have a setup as close as to the show- from the set design to the five kids dressed like the original characters from the show to their attitude and the scenes from the show”.

The promo has been conceptualised and executed internally by the in-house team of the channel, Oapp Team. The off-air campaign has been done by the Famous Innovations creative agency.

The promo has received appreciation from its fans and has generated a lot of buzz across all the social media platforms. “We are glad that our efforts have paid off so well that the makers of the show tweeted about it. And going forward, we will be coming up with many more such unique innovations”, adds Khanduja.

“The promo was created for the people who are already aware of the show and follow it and to offer a new freshness to the property”, adds Khanduja.

As the promo involves shooting with kids from a young age group, the channel had to invest two days to complete the shoot.

Further, Romedy Now is also actively promoting HIMYM through on-ground activities across the key pubs in the urban cities through an engaging game that can be played with friends.

Since it is an iconic show for viewers, it enjoys a positive response from advertisers. “The shows on Romedy Now are leading in the category and we are confident that HIMYM will be at the top of the pack in the span of a few weeks”, concludes Khanduja.

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