Television

SundanceTV, Pace University & Media Storm ink partnership for social media campaign

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MUMBAI: As part of Pace University's Media Storm master's degree programme in social media and mobile marketing, students will take part in developing an innovative social campaign for the second season of SundanceTV's The Red Road.

This represents the first time any television network has partnered with the university's Media Storm programme. The returning show, which premieres 2 April, 2015, is a gripping dramatic thriller that stars Jason Momoa as Philip Kopus and Martin Henderson as Harold Jensen, a local sheriff hiding a dark family secret. The two are forced to coexist amongst rising tensions within their two clashing communities: a Native American tribe and a small neighboring town. The fates of Kopus and Jensen are tied as the relationship between their communities becomes volatile.

The multi-media plan will include social media strategy, social networks, mobile apps, contests, user-generated content, blogger outreach, paid media, contests, games and experiential elements partially or fully created by Pace University students led by Professor Randi Priluck. Presentations will be submitted via video and, once reviewed by Priluck, will be sent to the Media Storm / SundanceTV teams to choose a winner. The winners will have the opportunity to have some or all of their projects weaved within the overall social plan for The Red Road.

“Pace University continues to be a leader in experiential learning, and we are thrilled to see our partnership with Media Storm and SundanceTV take flight. We are thrilled to have the opportunity to work with SundanceTV and provide our students with a truly hands-on academic program,” said Lubin School of Business deal and former NBC Network president and Viacom Entertainment CEO Neil Braun.

As the only Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, this program closes the gap between academia and employer needs. “Social media and mobile technology have fundamentally transformed our culture. Bringing innovative thinking to clients like SundanceTV through our collaboration with Pace University's Business School is critical in velocity disciplines like social and mobile media,” said Media Storm founder Craig Woerz.

SundanceTV SVP of marketing Monica Bloom added, “SundanceTV is constantly examining new and distinctive ways to introduce audiences to our programming. We are delighted to partner with Pace University and Media Storm on this remarkable program and are excited to collaborate with their students on creative marketing to support the second season of The Red Road.”

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