Television

SundanceTV, Pace University & Media Storm ink partnership for social media campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/03/24/eng%20ent.jpg?itok=A-zUTDM8

MUMBAI: As part of Pace University's Media Storm master's degree programme in social media and mobile marketing, students will take part in developing an innovative social campaign for the second season of SundanceTV's The Red Road.

This represents the first time any television network has partnered with the university's Media Storm programme. The returning show, which premieres 2 April, 2015, is a gripping dramatic thriller that stars Jason Momoa as Philip Kopus and Martin Henderson as Harold Jensen, a local sheriff hiding a dark family secret. The two are forced to coexist amongst rising tensions within their two clashing communities: a Native American tribe and a small neighboring town. The fates of Kopus and Jensen are tied as the relationship between their communities becomes volatile.

The multi-media plan will include social media strategy, social networks, mobile apps, contests, user-generated content, blogger outreach, paid media, contests, games and experiential elements partially or fully created by Pace University students led by Professor Randi Priluck. Presentations will be submitted via video and, once reviewed by Priluck, will be sent to the Media Storm / SundanceTV teams to choose a winner. The winners will have the opportunity to have some or all of their projects weaved within the overall social plan for The Red Road.

“Pace University continues to be a leader in experiential learning, and we are thrilled to see our partnership with Media Storm and SundanceTV take flight. We are thrilled to have the opportunity to work with SundanceTV and provide our students with a truly hands-on academic program,” said Lubin School of Business deal and former NBC Network president and Viacom Entertainment CEO Neil Braun.

As the only Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, this program closes the gap between academia and employer needs. “Social media and mobile technology have fundamentally transformed our culture. Bringing innovative thinking to clients like SundanceTV through our collaboration with Pace University's Business School is critical in velocity disciplines like social and mobile media,” said Media Storm founder Craig Woerz.

SundanceTV SVP of marketing Monica Bloom added, “SundanceTV is constantly examining new and distinctive ways to introduce audiences to our programming. We are delighted to partner with Pace University and Media Storm on this remarkable program and are excited to collaborate with their students on creative marketing to support the second season of The Red Road.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/usports_0.jpg?itok=IFb1oiLI
U Sports aims to launch Indian e-sports federation

With an aim to make India a serious player globally, U Sports founder Ronnie Screwvala and its co-founder and CEO Supratik Sen are discussing with the Ministry of State, Youth Affairs and Sports India to form the official e-sports federation of the country.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/rcb.jpg?itok=mxzSKpE4
Dura Cement replaces Kingfisher as RCB’s associate sponsor

Kingfisher and Royal Challenger Bangalore (RCB) have parted ways after a successful 10-year sponsorship sprint at the Indian Premier League (IPL). The associate sponsor slot has nowbeen taken over by Dura cement replacing Kingfisher. As part of the deal, the Dura branding will appear on the back...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/bbc.jpg?itok=HVmG612G
‘This World: Colombia with Simon Reeve’ on BBC World News

Adventurer and journalist Simon Reeve heads to one of the most spectacular countries in the world - Colombia. For 50 years, Colombia has been in the grip of a brutal civil war that has killed more than 200,000 people and displaced seven million. But in late 2016, a peace deal was signed promising...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/scars.jpg?itok=hj_0EHZs
The 90th Oscars exclusively on Star Movies and Star Movies Select HD on 5th March

Star Movies has been the official Home of the Oscars in India for 20 years. The Oscars® is famous for the red carpet walks, celebrities setting new style trends, recognizing the best performances and craftsmanship and creating iconic moments for the world to see. That’s not all, Oscars is also...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/news_0.jpg?itok=ncx6ck_V
News18 India Chaupal comes to Mayanagri mumbai

As the debates and discussions continue after the highly anticipated Union Budget 2018, political fervor in the country is at an all-time high. In line with its commitment to raise right issues and lead discussions, News18 India, the disruptive Hindi news channel of Network18 is all to host the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/star-jalsa.jpg?itok=AQVXKVC1
Catch the 1st international Bangla Cinema Carnival, organized by SVF, on Star Jalsha this sunday evening

SVF, Eastern India’s largest movie production house recently organized an international Bengali cinema carnival in Bangkok with much fanfare. The star-studded, glitzy carnival, held in the Thailand capital, will air exclusively on Star Jalsha this coming Sunday (February 25), a must-watch for...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/emeli_0.jpg?itok=mHKJgo-J
Emeli Sande to perform at Laureus World Sports Awards

World-renowned singer songwriter Emeli Sandé is set to wow the guests of next week’s Laureus World Sports Awards, the premier global sports awards honouring the highest achieving sportsmen and women across all sports each year.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/ssshhh_0.jpg?itok=Lk7OR2NA
Scary times for horror shows

MUMBAI: Ssshhhh…koi hai is today the trademark dialogue of any horror-related conversation, thanks to the namesake show some years ago. In the early years of television in India, when the genres were just adapting, horror was a popular resort for producers (even films). The horror escapades of the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/ambi2.jpg?itok=jl7S9Mmk
RIL to buy 5% in Eros; cos to set up $150 mn content fund

MUMBAI: Continuing its media march, which is also an indication of further disruptions in the Indian and global entertainment industry, the USD 51 billion Reliance Industries Ltd (RIL) is all set to acquire 5 per cent equity stake in NYSE-listed Eros International Plc (Eros) and jointly set up a $...

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories