MUMBAI: Nimbus Communications has announced the formation of a new subsidiary, Nirvana Television, which will produce 'top quality television software that is bold, cutting edge and consumer focussed'.
 

Nirvana Television will be a one-stop shop for all creative ideas and individual talent, catering specifically to broadcaster-funded programming on cable and satellite channels, according to an official release. Nimbus Television, the existing software producing arm of Nimbus Communications, will continue to cater to advertiser-funded programming.
 

Nirvana Television will be headed by creative director Ajay Kapoor, who has to his credit shows like Jeeto Chappar Phad Ke, television events like Femina Miss India and awards shows like Filmfare Awards and Star Screen Awards. Some of the other shows conceived by him include Super 7 Muqabla, MTV's Cricket in Control and Kuch Kehti Hai Yeh Dhun, which is currently on air on Sony.

Says Kapoor, "We want to focus on innovative and radical programming catering to Indian and international audiences. Our focus will be large scale and we intend to work with big name and top class talent, some of whom are already in the process of being signed on." 

Kapoor has been a producer/director on a number of live broadcasts of cricket events which include the Cricket World Cup 1999, Sharjah Cup 2000 and 2001, the Coca Cola Series - Sri Lanka 2001, and the ICC Champions Trophy 2002. In the field of sports, he pioneered the broadcast of Indian Horse Racing and Golf on satellite television, the release says.