SINGAPORE: Kids' channel Nickelodeon is in aggro mode in Korea, having just launched a 24-hour, English-language channel with Korean subtitles, on SkyLife.
Launched last year, SkyLife is the sole provider of digital satellite broadcasting services in the country, and currently reaches out to more than 600,000 households. Its services include packaged pay broadcasting with interactive features such as Electronic Programme Guide (EPG) and Pay Per View (PPV). Nickelodeon is a part of the operator's Kids & Mom package, which currently has more than 300,000 subscribers. 
In India, the channel ran a contest for the recently concluded cricket world cup in South Africa. For the group matches, six kids led Saurav and team onto the field.
Meanwhile, the addition of Nickelodeon to SkyLife's Kids & Mom package will feature Nickelodeon's award-winning shows, including pre-school hits, Dora The Explorer, Blue's Clues, Rugrats, SpongeBob and The Wild Thornberrys., Kenan and Kel, . 
An official release informs that Nick can also be seen in Korea on JEI23TV in a daily six-hour block dubbed in the Korean language. The block, which launched in South Korea in December 2002 reaches an average of six million households. SpongeBob SquarePants, Nickelodeon's hit animated series about a sea sponge is consistently at the top of their ratings charts.
Nickelodeon Asia claims to be seen in more than 100 million households with 24-hour channels and programming blocks in India, Japan, Philippines, Singapore, Malaysia, Indonesia, New Zealand, Sri Lanka, Bangladesh, Nepal, Korea and China.