Television

Look Who’s Talking with Niranjan launches on a high octane note

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/01/image003.jpg?itok=I-ttsnqn

MUMBAI: Have you spotted your favourite Bollywood icons in a candid conversation with their friend – let their guards down on national TV? Look Who’s Talking with Niranjan does exactly that. Come August, the much-awaited television launch of noted lyricist Niranjan Iyengar raises curtains on Zee Café.

With the creation of their maiden talk-show, Zee Café gears up to reiterate its 3i’s - innovation, amplified interactivity and a renewed identity to their existing bouquet. ZEEL’s vision to offer best quality entertainment and fresh concepts takes the lead with Look Who’s Talking with Niranjan. Constant interactivity and consumer association being the center-point, ZEEL’s prime focus of interacting with the discerning viewer fetches Zee Café an all-round engagement opportunity through this brand new chat show through communications.



Gearing up ancillary closer to launch, Zee Café one of the strongest players in the English GEC category rolls out an extensive communications strategy to speak to young urban India. With Look Who’s Talking with Niranjan, the effort is to reach out to the affluent young urban viewer who seeks innovation in content. Touted to be one of the high decibel properties from their stables, Zee Café has launched on air-Teasers, Promos, an exclusive Music Video, Outdoor, Radio campaigns in addition to an extensive digital plan. Connecting with their young audience whose den is the digital world, Look Who’s Talking with Niranjan will interact extensively with its viewers on Facebook, Twitter, YouTube, Popular Websites and a LWT Microsite. While they strike a chord online, Zee Café will interact with the discerning TV viewer directly through DTH promotions alongside promotions in theatres.



With this brand new property, Zee Café pioneers a unique sales initiative to engage with fans pan India. Celebrities will part with one item each post show, proceeds of which will go towards charity after it’s sold online on OLX, India’s largest online market place. Furthermore, getting on the Look Who’s Talking brandwagon circuit, Medimix Ayurvedic Facewash signs up as Presenting Sponsor along with CERA on board as the Powered By sponsor. Micromax and Omega form an integral part of the sponsorship as well with the former as the ‘Mobile Partner’ and the latter as the ‘Lifestyle Partner.’ The bouquet of associate sponsor include Hersheys, Axis Bank and OLX.



Commenting on the launch Anurag Bedi, EVP & Business Head, Zee Cafe said, “Look Who’s Talking with Niranjan is indeed another ace delivered by Zee Cafe. I’m very proud of its outcome. At ZEEL, our effort has always been to strengthen connectivity with our loyalist. This fresh concept will indeed race towards offering the best content mix to viewers pan India. Look Who’s Talking with Niranjan adds to our current programming bouquet, that much-needed edge which takes Zee Cafe not just into viewers homes but helps create a personal connect through people who they admire the most. Wishing my crew and team all the very best as we gear up for launch!”   



Reliving madness from the show onsets, some of the off-the-cuff one-liners heard were remarks like Karan Johar stating, “I’ve tried everything to find my special someone but I cannot put myself out there like a prostitute!” to Alia Bhatt’s phobia for plants, Sonam Kapoor’s personality hide-out being acting as it allows her to be a completely different person and other such interesting stories!



Want to know more? Make sure to catch the all new series, Look Who’s Talking with Niranjan starting Sunday, August 3, 2014 at 9pm only on Zee Café.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Aaj-tak-sabse.jpg?itok=y5SUyDvL
Aaj Tak regains number one position in Hindi News genre

MUMBAI: Zee News made way for the entry of News24 in the top five channels' list in the Hindi News Rural genre in this week's BARC India data. In the Hindi News Urban space, ABP showed up in the top five list pushing out News Nation.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/zee%20%281%29.jpg?itok=G2vJCfG-
Zee's 'Khwaabon Ke Darmiyaan' emerges as top-ranking TV show in UAE

Zee Middle East’s second, locally produced fiction series Khwaabon Ke Darmiyaan which follows the storyline of a UAE based real estate tycoon, has emerged as the top-ranking TV show among south Asians in the UAE for two consecutive months.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Discovery%20%281%29.jpg?itok=rcV4zr8O
Star World dominates English Entertainment, Discovery regains no.1 spot

Star World dominated the English Entertainment genre followed by Zee Cafe. Players in the space witnessed a significant hike in the ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Times-Internet%20%281%29.jpg?itok=Ih3sQCAj
Times Internet appoints Rattan Chugh & Vivek Pandey in leadership roles

Looking to further consolidate its position as India's leading digital product company, Times Internet, today, announced the addition of two experienced and proven corporate leaders to their senior management team. Rattan Chugh comes in as the new chief people's officer from Standard Chartered,...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Sundaram%20%281%29.jpg?itok=verTtP_F
Times Now ex-CFO Sundaram joins Republic

MUMBAI: Former Times Now CFO S Sundaram has joined Republic, Arnab Goswami’s media entity, as the group CFO for the TV and digital venture.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/karan-bajaj%20%281%29.jpg?itok=PEGordMk
DSport bags rights of Chinese League, IPL on cards

Discovery’s newest offering in the sports industry, DSport, has acquired the rights of the Chinese Super League (CSL). The tournament will be aired from 11 March.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/vidyut%20%281%29.jpg?itok=aSVPkrQT
Movies Now brings Vidyut Jamwal to promote 'Knockouts @ 7'

Movies Now has associated with an upcoming action film Commando 2 for its flagship property Knockouts @ 7. The property airs action packed movies like Quantum Of Solace, Spiderman 2, The Chronicles Of Narnia: Prince Caspian, Snake On A Plane and many more every Monday–Friday at 7 pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/pramod%20%281%29.jpg?itok=X3UbSddA
Pramod Chandorkar is IRAA awards director

The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Kalanithi-Maran.jpg?itok=byGkIFgE
Sun TV to benefit greatly from DAS III & IV: Centrum Broking

MUMBAI: Stockbroking firm Centrum Broking’s research team is relatively bullish on the Sun TV Network. In its latest report, Centrum has stated that Sun TV has said that recent developments bode well for the Kalanithi Maran promoted southern TV network. “We draw comfort from the court’s recent...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories