Television

Look Who’s Talking with Niranjan launches on a high octane note

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/01/image003.jpg?itok=I-ttsnqn

MUMBAI: Have you spotted your favourite Bollywood icons in a candid conversation with their friend – let their guards down on national TV? Look Who’s Talking with Niranjan does exactly that. Come August, the much-awaited television launch of noted lyricist Niranjan Iyengar raises curtains on Zee Café.

With the creation of their maiden talk-show, Zee Café gears up to reiterate its 3i’s - innovation, amplified interactivity and a renewed identity to their existing bouquet. ZEEL’s vision to offer best quality entertainment and fresh concepts takes the lead with Look Who’s Talking with Niranjan. Constant interactivity and consumer association being the center-point, ZEEL’s prime focus of interacting with the discerning viewer fetches Zee Café an all-round engagement opportunity through this brand new chat show through communications.



Gearing up ancillary closer to launch, Zee Café one of the strongest players in the English GEC category rolls out an extensive communications strategy to speak to young urban India. With Look Who’s Talking with Niranjan, the effort is to reach out to the affluent young urban viewer who seeks innovation in content. Touted to be one of the high decibel properties from their stables, Zee Café has launched on air-Teasers, Promos, an exclusive Music Video, Outdoor, Radio campaigns in addition to an extensive digital plan. Connecting with their young audience whose den is the digital world, Look Who’s Talking with Niranjan will interact extensively with its viewers on Facebook, Twitter, YouTube, Popular Websites and a LWT Microsite. While they strike a chord online, Zee Café will interact with the discerning TV viewer directly through DTH promotions alongside promotions in theatres.



With this brand new property, Zee Café pioneers a unique sales initiative to engage with fans pan India. Celebrities will part with one item each post show, proceeds of which will go towards charity after it’s sold online on OLX, India’s largest online market place. Furthermore, getting on the Look Who’s Talking brandwagon circuit, Medimix Ayurvedic Facewash signs up as Presenting Sponsor along with CERA on board as the Powered By sponsor. Micromax and Omega form an integral part of the sponsorship as well with the former as the ‘Mobile Partner’ and the latter as the ‘Lifestyle Partner.’ The bouquet of associate sponsor include Hersheys, Axis Bank and OLX.



Commenting on the launch Anurag Bedi, EVP & Business Head, Zee Cafe said, “Look Who’s Talking with Niranjan is indeed another ace delivered by Zee Cafe. I’m very proud of its outcome. At ZEEL, our effort has always been to strengthen connectivity with our loyalist. This fresh concept will indeed race towards offering the best content mix to viewers pan India. Look Who’s Talking with Niranjan adds to our current programming bouquet, that much-needed edge which takes Zee Cafe not just into viewers homes but helps create a personal connect through people who they admire the most. Wishing my crew and team all the very best as we gear up for launch!”   



Reliving madness from the show onsets, some of the off-the-cuff one-liners heard were remarks like Karan Johar stating, “I’ve tried everything to find my special someone but I cannot put myself out there like a prostitute!” to Alia Bhatt’s phobia for plants, Sonam Kapoor’s personality hide-out being acting as it allows her to be a completely different person and other such interesting stories!



Want to know more? Make sure to catch the all new series, Look Who’s Talking with Niranjan starting Sunday, August 3, 2014 at 9pm only on Zee Café.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/26/agarwal.jpg?itok=IE4iFPUe
Gaana acted on users' desire to share, says COO Prashan Agarwal

Listening to Gaana is no longer a solitary pursuit, limited to one’s headphones, car or room… with Gaana Social, users can share their music with anyone, anywhere, anytime - spreading the joy that only music can bring.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/ntony_0.jpg?itok=s8hztsgm
Roy C. Anthony joins Ventuz Technology as VP - creative development & ops

Roy C. Anthony, a leading figure in the digital creative world, has joined Ventuz Technology AG. For over 20 years, Roy has been a force of innovation in fields ranging from VR, film, event and staging environments. Pushing boundaries in large scale interactive immersive display technologies, he...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories