Television

‘Kyunki… ’ changed people’s viewing habits substantially: Kevin Vaz

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/25/kevin.jpg?itok=Ar9IMuFY

MUMBAI: There was a time when not many English General Entertainment Channels (GECs) existed. Star World, launched in 1996, belongs to that phase. Today, the channel has grown to include others of its ilk even as it betters itself with each passing day. Aashay Dalvi of indiantelevision.com spoke to business head of Star English channels Kevin Vaz to get a lowdown on the programming – past, present and future – of Star World and its more recent sister channels, Star World Premiere and FX.

One of the first channels to air the best shows of that time like Ghost Whisperer, Smallville and The O.C., Star World discontinued these after the first few seasons. “They failed to gather as much viewership and ratings as were expected. And taking into consideration TAM ratings and heavy consumer research, we made our decision to axe the Indian broadcast of these shows and air new content that was constantly being produced,” reasons Vaz.

Why only these, save for Masterchef Australia, Star World also scrapped reality shows like Beauty and the Geek, Are You Smarter Then A Fifth Grader?, I’m A Celebrity, Get Me out of Here and American Idol. According to Vaz, “Indian audiences simply could not connect to the foreign content. Indians would much rather watch Indian adaptations avec plaisir. And, the evidence is right in front of you with Bigg Boss (based on Big Brother) and Kaun Banega Crorepati (based on Who Wants to Be a Millionaire?), both tremendously successful Indian adaptations of essentially British series.”

Even a daily soap as popular as The Bold and the Beautiful (B&B) was axed and so was General Hospital, the sole reason being declining viewership.

Thereafter, Star World tried substituting soaps with telenovellas such as Desire: Table for Three and Fashion House, which aired every weeknight at 11 with a Saturday recap marathon but without success.

Finally, when the channel decided to air weeklies as dailies, it worked and how!

Shows such as Grey’s Anatomy, Supernatural, Mad Men and Revenge struck a chord with the masses and managed to increase viewership over a period of time.

So much so, Star World now has Castle re-runs every night. And who better to blame than Ekta Kapoor? “During the years of Ally McBeal and Buffy, The Vampire Slayer, the entire country would watch weeklies. However, with the advent of Kyunki… Saas Bhi Kabhi Bahu Thi, people’s viewing habits changed substantially. They now wanted to watch their favourite TV shows every day,” argues Vaz.

Then again, Star World loyalists continue to wait for a week to see a brand new episode of their favourite show. To its credit, the channel airs latest episodes of hit series including Dexter, Homeland and Once Upon A Time very close to their US broadcast.

With a growing number of viewers wanting to catch the latest such series, fresh from the US, Star added Star World Premiere to its bouquet of English GECs.

In fact, at the time of its launch, Star World Premiere had as many as 26 latest series from the US. As things stand, newbies Intelligence, Rake, American Horror Story: Coven, Mom, The Millers and The Goldbergs have joined the likes of The Blacklist, Sleepy Hollow, Agents of S.H.I.E.L.D. to create a captivating programming line-up on Star World Premiere.

Meanwhile, Star World continues to hold sway, what with Vaz revealing that all of the new shows (and that includes marquee series Mad Men) on Star World Premiere will soon be available on Star World for binge-watching.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/bajaj.jpg?itok=WUq_Oz2N
Win big in this Cricket World Cup with Bajaj Finserv’s #EMINetworkPowerplay

MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv, has announced its #EMINetworkPowerplay campaign. Through this campaign, Bajaj Finserv intends to ride on the excitement and celebration of the Cricket World Cup  and engage with the die-hard Indian cricket fans, giving them an opportunity to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/cilolrs.jpg?itok=cF-KzArU
COLORS INFINITY creates an all-inclusive BFF experience for viewers of Jeep presents BFFs With Vogue powered by RealIsADiamond.in

MUMBAI: Viacom18’s premium English Entertainment channel – COLORS INFINITY binds its superlative on-air programming propositions with deeply engaging and innovative marketing endeavors to create a wholesome experience for viewers of their latest homegrown show – Jeep presents BFFs With Vogue...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/dhun.jpg?itok=CqFtCxFL
Sony Pictures Networks India - The Dhun Project

MUMBAI: Sony Pictures Networks India together with India Vision Foundation celebrated World Music Day with the release  of a heart-warming video of- The Dhun Project.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/kids.jpg?itok=5WhIfUvD
KickO unites music legends on World Music Day to bring music closer to children

MUMBAI: Research says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. And on the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! Is all set to celebrate the magical gift of music and spread...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/aa.jpg?itok=8Ts8ocEb
Insanely Funny Yet Chillingly Dark Watch Ryan Reynolds in an unhinged avatar as &PrivéHD premieres 'The Voices'

At every juncture in life, we’ve all wrestled with the two voices in our heads that constantly pull us in different directions. But, the real question is, who do we follow? From the multi-faceted Iranian-French director and cartoonist Marjane Satrapi comes a similar cinematic display of the dark...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/22/BARC123.jpg?itok=U6l0ZJyy
Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/22/indvsaf.jpg?itok=OeGDmaB9
ICC World Cup 2019, India vs Afghanistan: TV listing, live streaming, date, time

MUMBAI: India take on the 2019 ICC World Cup’s favourite whipping boys Afghanistan in Match 28. The Men in Blue are flying in the tournament with three wins and a draw in their four matches. The Asian minnows are bottom of the points table having lost all their five games so far. India are...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/22/aaj.jpg?itok=Ru9BcxE2
BARC week 24: Hindi news ratings plunge further

Broadcast Audience Research Council of India (BARC) sum of weekly ratings of top 5 Hindi news channels across the Hindi speaking urban – HSM (U) and rural – HSM (R) as well as the combined HSM (U+R) were lowest ever in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/21/aamir.jpg?itok=3IAan0N3
Viacom18 Studios and Aamir Khan Productions announce upcoming film inspired by the Paramount Pictures’ classic, FORREST GUMP

MUMBAI: Viacom18 Studios, India’s premiere content studio in association with Aamir Khan Productions announces their upcoming Indian film LAAL SINGH CHADDHA, inspired by Paramount Pictures’ Oscarâ winning movie, FORREST GUMP. While Aamir Khan essays the titular role in the film, Kareena Kapoor Khan...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories