'DaVinci's Code' unlocks ratings bonanza for NGC US

'DaVinci's Code' unlocks ratings bonanza for NGC US

MUMBAI: National Geographic Channel (NGC) in the US has announced that its special Unlocking DaVinci's Code: The Full Story which aired earlier this month got it record ratings.

The two hour special which aired on 19 December at 9 pm got a 1.6 Household rating and 1.2 in the 25-54 age group. 1.3 million persons 2+ on an average watched the special. Furthermore, more than four million tuned in to part of the special with more than 2.8 million tuned in for the 9 p.m. broadcast alone.

The documentary was the result of Dan Brown's best selling book. The documentary deals with the hidden secrets and meanings of Da Vinci's Code. With Avengers star Patrick McNee serving as host, the producers interview a series of art critics and historians, shedding light on the legacy linking Jesus Christ, Mary Magdalene, and Renaissance artist Leonardo da Vinci. The programme delves into the symbolism some experts say is encoded into such masterpieces as the Last Supper and Mona Lisa.

NGC claims to be available in 52 million homes in the US.