COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

MUMBAI: Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on COLORS INFINITY.

They?re seen in parties and coffee clutches together! Working out, clicking gym selfies! Sharing gossip and laughs on social media sites! But it?s only on COLORS INFINITY that you get to see true camaraderie in all its silver screen glory. Guaranteeing 10 spirited Saturday evenings with sassy host Neha Dhupia, the latest season gives viewers an exclusive dekko in the lives of their favorite Bollywood stars, as they indulge in candid conversations and engage in friendly duels. Introducing an assortment of exciting new segments like ?Platter of Punishment? and ?Say It or Strip It?, that will leave guests with an inescapable choice to either answer a scandalous question or suffer the spicy consequences, or strip an item of their clothing to avoid making a scalding confession.

Commenting at the launch of the latest season, Viacom18, Head ? English, Youth and Music Entertainment, Ferzad Palia said, ?COLORS INFINITY has been on a path to bring groundbreaking and entertaining programming to its viewers, across age groups and we continually aim to contribute to the evolution of English content consumption on Indian television. Our homegrown shows have garnered a marvelous response and the backing of our sponsors for this season are a testament to their confidence in our proposition. Following a successful first season, we?re totally geared up to launch yet another fantastic season of Jeep presents BFFs with Vogue powered by Motorola and beauty partner, with a celebrated list of Bollywood A-listers and a lot more captivating conversations.?

Cond? Nast India, Managing Director, Alex Kuruvilla says ?Two years back, Cond? Nast India forayed into the world of television with our first ever TV show Vogue BFFs, created and produced exclusively for COLORS INFINITY. BFFs with Vogue is the second instalment of the show and we have turned things up a notch this year by upping the celebrity quotient, making the content sassier, and by getting anchor du jour Neha Dhupia on-board. As expected, round 2 will bring back celebrity camaraderie, fashion, and high voltage glamour, all wrapped up in an upscale, international production.?

Since its inception, the homegrown properties of COLORS INFINITY have seen a steady rise in viewership and interest from many reputed brands. Following three spectacular seasons of The Stage, and a dazzling premiere edition of BFFs with Vogue last year, the upcoming season of BFFs with Vogue piqued the interest of Jeep, Motorola and that have now associated with the show.

Elated on the association FCA India, Head - Marketing, Rahul Pansare said, ?We are delighted to partner with BFFs with Vogue. The Jeep brand has been celebrating the spirit of friendship in different parts of the world with authenticity, freedom, adventure and passion for more than 75 years. This property is an opportunity to engage and celebrate with many Indian personas which reflect the Jeep brand values. This season of BFFs with Vogue promises to be one filled with interesting exchanges between India?s most sought-after celebrities and their BFFs.?

?At Motorola, we have always tapped into the passion points of our consumers, ensuring we are a part of their experiences, Movies and Fashion are two such passion points that we have been associated with. We are excited to partner BFF with Vogue on Colors Infinity in its latest season and give our consumers a peek into the lives of their favorite style icons, enjoying the new Moto X4, with a stunning glass & metal design that epitomizes style.? said Rachna Lather, Marketing Head, Motorola Mobility., Founder & CEO, Falguni Nayar added ?Colors Infinity BFFs with Vogue is a great synergy with Nykaa with its unique candid appeal, that offers an insight into the people behind the stars. For Nykaa, it's the perfect celebration of real conversation and real beauty.?

Scaling up the promotional efforts on the show, COLORS INFINITY has devised a 360-degree marketing campaign across various platforms including print, radio, digital, on-air and on-ground. The channel is going beyond traditional promotional mediums and further reaching out to every corner of the country through innovative partnerships with brands like J.W. Marriott Hotels, Tommy Hilfiger, Playboy Club, Sabyasachi Jewelry, Jean-Claude Biguine, Mad Over Donuts and Gold?s Gym.

Latest Reads
Sun TV leads the Tamil market in BARC week 32

Zee Bangla continued to maintain its first position in BARC’s week 32 data. The Bhojpuri market, however, had a new entrant - Oscar Movies Bhojpuri that secured fifth position, whereas in the Kannada segment, Colors Kannada retained its leadership position. Asianet from Star TV continued took the...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels in across genres

After a short hiatus, Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back at number two rank in Broadcast Audience Research Council of India (BARC) weekly list of the top 10 channels across genres (across genres list) in week 32 of 2018 (Saturday, 4 August 2018...

Television TV Channels Viewership
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala

As Kerala struggles with the devastation of massive floods, Star India, and its employees have stepped up to donate to and mobilise disaster relief for the flood-ravaged state #AllForKerala

Television TV Channels GECs
BARC week 32: Republic TV regains top position in English News

After losing its top position in week 31 of BARC ratings Arnab Goswami’s Republic TV regained its top position in the English news genre in week 32. Times Now stepped down to second position.

Television TV Channels Viewership
Zee Anmol leads Hindi GEC (U+R) in BARC week 32

Dangal TV emerged as the new entrant in Broadcast Audience Research Council (BARC) data for week 32 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels GECs
HCL Corporation & The Habitats Trust tie-up with Animal Planet to create awareness about the need to save species and their habitats with ‘On the Brink’

HCL Corporation, a global technology conglomerate, & The Habitats Trust, a recently launched foundation working towards protecting habitats and their indigenous species

Television TV Channels English Entertainment
&flix brings the explosive action thriller this Sunday with ‘S.W.A.T.: Under Siege’

It’s triple the trouble and thrice the thrill – this season, your favorite Special Weapons and Tactics team – S.W.A.T. are back with the third installment of the blockbuster series.

Television TV Channels English Entertainment
Sony India bets on Pro Volleyball League

Sony Pictures Networks (SPN) India has signed a multi-year deal with Baseline Ventures and Volleyball Federation of India (VFI), to broadcast the inaugural season of the Pro Volleyball League in February 2019.

Television TV Channels Sports
Romedy NOW launches ‘Happy Hours’ in collaboration with ‘Happy Phirr Bhag Jayegi’

Romedy NOW, India’s favourite English Entertainment channel, introduces a specially curated property ‘Happy Hours’, an exciting line-up of romantic comedies, in collaboration with Happy Phirr Bhag Jayegi.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories