Television

COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

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MUMBAI: Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on COLORS INFINITY.

They’re seen in parties and coffee clutches together! Working out, clicking gym selfies! Sharing gossip and laughs on social media sites! But it’s only on COLORS INFINITY that you get to see true camaraderie in all its silver screen glory. Guaranteeing 10 spirited Saturday evenings with sassy host Neha Dhupia, the latest season gives viewers an exclusive dekko in the lives of their favorite Bollywood stars, as they indulge in candid conversations and engage in friendly duels. Introducing an assortment of exciting new segments like ‘Platter of Punishment’ and ‘Say It or Strip It’, that will leave guests with an inescapable choice to either answer a scandalous question or suffer the spicy consequences, or strip an item of their clothing to avoid making a scalding confession.

Commenting at the launch of the latest season, Viacom18, Head – English, Youth and Music Entertainment, Ferzad Palia said, “COLORS INFINITY has been on a path to bring groundbreaking and entertaining programming to its viewers, across age groups and we continually aim to contribute to the evolution of English content consumption on Indian television. Our homegrown shows have garnered a marvelous response and the backing of our sponsors for this season are a testament to their confidence in our proposition. Following a successful first season, we’re totally geared up to launch yet another fantastic season of Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, with a celebrated list of Bollywood A-listers and a lot more captivating conversations.”

Condé Nast India, Managing Director, Alex Kuruvilla says “Two years back, Condé Nast India forayed into the world of television with our first ever TV show Vogue BFFs, created and produced exclusively for COLORS INFINITY. BFFs with Vogue is the second instalment of the show and we have turned things up a notch this year by upping the celebrity quotient, making the content sassier, and by getting anchor du jour Neha Dhupia on-board. As expected, round 2 will bring back celebrity camaraderie, fashion, and high voltage glamour, all wrapped up in an upscale, international production.”

Since its inception, the homegrown properties of COLORS INFINITY have seen a steady rise in viewership and interest from many reputed brands. Following three spectacular seasons of The Stage, and a dazzling premiere edition of BFFs with Vogue last year, the upcoming season of BFFs with Vogue piqued the interest of Jeep, Motorola and Nykaa.com that have now associated with the show.

Elated on the association FCA India, Head - Marketing, Rahul Pansare said, “We are delighted to partner with BFFs with Vogue. The Jeep brand has been celebrating the spirit of friendship in different parts of the world with authenticity, freedom, adventure and passion for more than 75 years. This property is an opportunity to engage and celebrate with many Indian personas which reflect the Jeep brand values. This season of BFFs with Vogue promises to be one filled with interesting exchanges between India’s most sought-after celebrities and their BFFs.”

“At Motorola, we have always tapped into the passion points of our consumers, ensuring we are a part of their experiences, Movies and Fashion are two such passion points that we have been associated with. We are excited to partner BFF with Vogue on Colors Infinity in its latest season and give our consumers a peek into the lives of their favorite style icons, enjoying the new Moto X4, with a stunning glass & metal design that epitomizes style.” said Rachna Lather, Marketing Head, Motorola Mobility.

Nykaa.com, Founder & CEO, Falguni Nayar added “Colors Infinity BFFs with Vogue is a great synergy with Nykaa with its unique candid appeal, that offers an insight into the people behind the stars. For Nykaa, it's the perfect celebration of real conversation and real beauty.”

Scaling up the promotional efforts on the show, COLORS INFINITY has devised a 360-degree marketing campaign across various platforms including print, radio, digital, on-air and on-ground. The channel is going beyond traditional promotional mediums and further reaching out to every corner of the country through innovative partnerships with brands like J.W. Marriott Hotels, Tommy Hilfiger, Playboy Club, Sabyasachi Jewelry, Jean-Claude Biguine, Mad Over Donuts and Gold’s Gym.

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