Television

COLORS INFINITY empowers the consumers with CI odyssey

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MUMBAI: With the arrival of 2018, comes the list of resolutions and bucket lists for the upcoming year!

? Gaze at the beautiful Northern Lights in Norway? 

? Trek through the enchanting Machu Picchu? 

? Galivant in the Grand Canyon? Dive in the mesmerizing depth of the Great Barrier Reef? 

? Experience the cold of Antarctica? Walk along the Great Wall of China? 

? Wonder at the wildlife of Namibia? Get lost amongst the pyramids in the lost city of Egypt?

Want to check-off any of these items off your bucket list? COLORS INFINITY will help you fulfill your travel desires by taking you to a destination of your choice! Launching CI Odyssey ? a one of a kind initiative that gives the power of infinite choices, COLORS INFINITY forays, for the first time ever, into an engaging campaign that helps you travel to a destination of your choice, anywhere in the world.

Consistently offering the best of entertainment with its remarkable programming line-up for two successful years, COLORS INFINITY is all set to empower the consumers by offering a bouquet of infinite luxuries and tremendous experiences for one winner along with their companion, through an exclusive contest starting in the first week of January 2018.

Excited about this initiative,  Viacom18, English Entertainment, Head of Marketing - Sabrina D?souza, said ?Our efforts are always targeted towards developing campaigns that are innovative, engaging and relevant for our consumers. We are focused on strengthening the relationship with our viewers, and CI Odyssey is another step in that direction. Our viewers seek exclusivity, luxury, and comfort in their lifestyle choices, and through this initiative we wish to provide them the opportunity to live these aspirations.?

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