Broadcasters celebrate Women's Day in a special way

MUMBAI: On International Women’s Day, all the broadcasters have decided to bring something exciting for the women in the world. The channels have planned special programming for the entire day. On one hand, some have lined up some exciting shows for women, on the other some, broadcasters have come up with a new anthem or a campaign. 

Comedy Central

Comedy Central is all sleeves up to celebrate the “X” chromosome with our Women’s Day Stunt. This Woman's Day, Comedy Central wants to show ‘Who Run The World’ with our fierce line-up of badass women with shows like Angie Tribeca, FRIENDS, and Playing House. The show will be aired on 8 March.


To celebrate this success and empowerment of women in every walk of life, AXN presents the story of a powerful woman, Elizabeth McCord, who is trying to balance her demanding career of a U.S. Secretary of State and her family. The season will be aired on 11 and 12 March from 12 – 5 pm.

Produced by legendary actor Morgan Freeman, the iconic show stars Téa Leoni as Elizabeth McCord, a shrewd and determined secretary of state who battles issues with effortless ease, both at the White house and at home. This Women’s day watch one of the most powerful women of the United States lead you to the way to Live Responsible, Live Empowered and Live Diplomatic with your favourite channel AXN.

Sony Pix

Sony PIX - one of the destination for biggest premieres and blockbusters - gives you a chance to spend your day with the lovely ladies of Hollywood that are raising the bar with some amazing movies. From Tangled, The Next Karate Kid, Frozen, Snow White & The Huntsman, The 5th Wave, The Twilight Saga: Breaking Dawn 2, Ghostbusters, DOA: Dead Or Alive, Wanted, Barb Wire and The Woman in Black, watch it all.The line-up is sure to give you an adrenaline rush and show women in their best characters.

Star World Premiere HD

In a bid to celebrate women, out in the real world, Star World Premiere HD channel, on the occasion of International Women’s Day is all set to run a marathon of one of the most critically acclaimed new age television sitcoms of 2016 – Better Things all day on Wedneday.

Helmed by the renowned comedian Louie C.K., the series stars Pamela Adlon in the role of a single mother who tries to balance her family life, her work and in all this tries to find some time for her own personal life. Her journey embodies the lives of women around the world who take up various responsibilities and juggle with the chaos that comes with it on a daily basis.

NDTV Good Times 

NDTV Good Times has joined hands with Bollywood actress Sonakshi Sinha to release a special Women’s Day anthem to re-enforce the sentiment that women have been an equal and integral part in changing the world, and how they are a constant part of this evolution.

“Sonakshi is an ideal person for this initiative as she connects with youth in India and her journey inspires many young girls to believe in themselves, speak their mind and achieve their dreams. NDTV Good Times has always respected the contribution of the fairer gender and through this anthem, we acknowledge the same”, said NDTV Good Times channel head Arati Singh. 

The special anthem video will be released on 7 March 2017 on NDTV Good Times channel and social media platforms including Facebook, Twitter, Instagram and YouTube channel.

Romedy Now

The channel has planned to celebrate International Women’s Day in a rather unique manner this year. Supporting the channel’s belief of spreading love throughout the year, it plans to launch a campaign #ThanksButNoThanks! which is an idea to celebrate the spirit of womanhood and one’s own existence everyday instead of waiting for someone else or a special day to get appreciated. 

The channel has shot a video for the campaign that will be a montage of different women from different walks of lives coming together and expressing themselves. These women include some of the most commendable names like reality show contestant Priya Malik, melodious singer Jonita Gandhi, notable women from the field of journalism, advertising and fashion designing, including Cuckoo – Club co-founder Sharin Bhatti, & Books on Toast Entrepreneur. The channel will launch this video on its social media platform on 7 March, a day prior to International Women’s Day.

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories