Miditech brings 'Whose Line Is It Anyway?' To India

MUMBAI: Delhi-based production company Miditech has partnered with Hat Trick International, the distribution arm of UK independent production company, Hat Trick Productions, to bring its popular improvisational comedy TV show, Whose Line Is It Anyway? to India.

The deal will see Hat Trick and Miditech build the brand in India both across television and live events.

Hat Trick Productions was founded in 1986 and is one of the most successful production companies in UK today. Their output is immediately identified with popular and award-winning programming, light entertainment, comedy and drama, and is now also emerging into digital media.

Miditech head of development Nivedith Alva said, "This past year alone Miditech has been instrumental in bringing some of the biggest formats in the world such as Survivor and The Voice to India. Whose Line is it Anyway? is a big step for us because it is not just about bringing another global television brand to India, it‘s the relationship with Hat Trick and their comedy expertise that excites us even more. The stand up comedy market is really the next big thing in entertainment and we hope to play a major part in it."

Hat Trick International group commercial director Paul Cohen said, "The potential for Whose Line in India is huge, both through television and live events as the comedy market in India expands. Miditech is the ideal partner for us as their track record in bringing internationally renowned formats to India is second to none. We look forward to seeing Whose Line on Indian screens in 2012."

Miditech, founded in 1995 by the Alva Brothers, Niret and Nikhil, is recognised for television programming across all genres. Its client list includes broadcasters such as Turner (Pogo/Imagine), News Corp (Star Plus/Star World/Star Gold/Channel [V]), the Zee Network , BBC, Disney, Doordarshan, Viacom18 (Colors/MTV), Times TV Network (Zoom), Multi Screen Media (Sony/Sab/Max) and Real Global Broadcasting (Real/Food First).

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