Prime Focus World?s DeepGen stereo technology bags AIS award

NEW DELHI: Prime Focus World (PFW) has won a Lumiere award for its proprietary DeepGen stereo technology.


The award was given by the Advanced Imaging Society (AIS) for technical achievement at their 6th annual technology and new products awards ceremony at Paramount Studios in Hollywood.


PFW?s DeepGen technology, part of its Hybrid Stereo Pipeline, allows the use of deep compositing data in the stereo conversion process, providing superior conversion results, a more efficient workflow and more flexibility and control.


PFW global CEO Namit Malhotra said, ?Driving greater innovation through our R&D and pipeline teams is the future of our industry. I believe that our commitment to creating technological breakthroughs is our biggest differentiator, and I wholeheartedly support the effort to help drive our industry forward by constantly raising our own bar.?


Accepting the award on behalf of the PFW technology team were PFW global head of view-D Eoin Greenham and software developer Laszlo Rikker, who attended the awards along with PFW global technical supervisor Rajat Roy and software developer Luke Gray.


?I?m delighted to accept this award on behalf of the PFW technology development team. Having the opportunity to work on some of the best 3D content with the biggest studios in the world is a great honor, and being tasked with finding solutions and developing ever more efficient ways of working is both rewarding and gratifying. It?s a privilege to be working for a dynamic company that is constantly breaking new ground and pushing the boundaries of what is possible in stereo conversion,? said Greenham.


PFW won the award alongside companies such as AMD, Barco, Jaunt, Nokia, Sony Computer Entertainment and Technicolor.

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