Prime Focus Technologies’ first trip to MIPCOM

MUMBAI: As MIPCOM, the biggest content market in the world celebrates its 30th anniversary this year, Prime Focus Technologies (PFT) is happy to debut there and transform the interactions at MIP into valuable opportunities.

PFT offers customers transformational solutions that help virtualise the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR, its award-winning hybrid cloud technology enabled media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realise new monetisation opportunities.

Prime Focus Technologies associate VP Sanjeev Das says that the  reason for participating at the exhibition is because he believes MIPCOM is a global market for entertainment content across all platforms and it is a great opportunity for PFT to showcase its portfolio of cloud enabled services. “We have a strong and proven services portfolio. We deliver to some of the biggest broadcast networks, studios, brands and sports bodies in the world. In terms of breadth of services offered as well as volumes handled, PFT is unrivalled. With such a strong portfolio, we believe we are in the best position to help the content owners manage their content efficiently.”

PFT annually manages 350,000 hours of content; delivers over 100,000 hours of digitisation and more than 10 million files for TV everywhere platforms. Moreover it has over 35,000 hours of subtitling/closed captioning and 5,000 hours of dubbing and about 50,000 tags daily.

15000 hours of content is processed on operations cloud in two months, 70,000 assets published to new media annually and manage content workflows across 168 physical sites. Plus, PFT is also certified by YouTube for audience development.

“Prime Focus' network of studios and world sourcing model ensures we have infrastructure across all major content markets and ability to source expert talent locally to deliver the service. We are ISO 27001 certified and the only company to offer SLAs on cloud,” says Das.

Also, with its latest offer – ‘Journey to the cloud’, Das feels that content owners can now enjoy CLEAR’s operations cloud where they don’t just store and transcode, but also perform end-to-end content operations on cloud.

Das has scheduled meetings at the event, predominantly one to one interactions where it will be in a position to assess and talk through concerns/challenges and see how PFT can help manage the business of content better.

So what content and property, PFT plans to sell at MIPCOM? PFT offers cloud-enabled content services like bulk digitisation, mastering, localisation services like dubbing and subtitling, digital play-out services, contextual advertising and metadata services at high quality and low costs.

“We achieve that by leveraging our global delivery model and ‘True North’, the world’s largest digital media services cloud. Operations Cloud, part of the CLEAR Media ERP Suite is ready-to-deploy with a wide range of preset robots to (TVE, customer portal etc, Netflix, YT, DPP) - they enjoy faster time-to-market at lowest costs. All this with pre-defined SLAs and timely counsel,” says Das.

PFT aims to tap into EMEA and SEA markets with a focus on both linear and non-linear platforms.

It expects to meet as many content owners and familiarise them with CLEAR and the value PFT can bring to them. “We help drive greater efficiencies, cost rationalisation and business certainty,” concludes Das.

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