Prime Focus Technologies’ first trip to MIPCOM

MUMBAI: As MIPCOM, the biggest content market in the world celebrates its 30th anniversary this year, Prime Focus Technologies (PFT) is happy to debut there and transform the interactions at MIP into valuable opportunities.


PFT offers customers transformational solutions that help virtualise the content supply chain and digitally mediate enterprise workflows to manage not just the content, but the business of content. CLEAR, its award-winning hybrid cloud technology enabled media ERP platform and digital content services helps drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realise new monetisation opportunities.


Prime Focus Technologies associate VP Sanjeev Das says that the  reason for participating at the exhibition is because he believes MIPCOM is a global market for entertainment content across all platforms and it is a great opportunity for PFT to showcase its portfolio of cloud enabled services. “We have a strong and proven services portfolio. We deliver to some of the biggest broadcast networks, studios, brands and sports bodies in the world. In terms of breadth of services offered as well as volumes handled, PFT is unrivalled. With such a strong portfolio, we believe we are in the best position to help the content owners manage their content efficiently.”


PFT annually manages 350,000 hours of content; delivers over 100,000 hours of digitisation and more than 10 million files for TV everywhere platforms. Moreover it has over 35,000 hours of subtitling/closed captioning and 5,000 hours of dubbing and about 50,000 tags daily.


15000 hours of content is processed on operations cloud in two months, 70,000 assets published to new media annually and manage content workflows across 168 physical sites. Plus, PFT is also certified by YouTube for audience development.


“Prime Focus' network of studios and world sourcing model ensures we have infrastructure across all major content markets and ability to source expert talent locally to deliver the service. We are ISO 27001 certified and the only company to offer SLAs on cloud,” says Das.


Also, with its latest offer – ‘Journey to the cloud’, Das feels that content owners can now enjoy CLEAR’s operations cloud where they don’t just store and transcode, but also perform end-to-end content operations on cloud.


Das has scheduled meetings at the event, predominantly one to one interactions where it will be in a position to assess and talk through concerns/challenges and see how PFT can help manage the business of content better.


So what content and property, PFT plans to sell at MIPCOM? PFT offers cloud-enabled content services like bulk digitisation, mastering, localisation services like dubbing and subtitling, digital play-out services, contextual advertising and metadata services at high quality and low costs.

“We achieve that by leveraging our global delivery model and ‘True North’, the world’s largest digital media services cloud. Operations Cloud, part of the CLEAR Media ERP Suite is ready-to-deploy with a wide range of preset robots to (TVE, customer portal etc, Netflix, YT, DPP) - they enjoy faster time-to-market at lowest costs. All this with pre-defined SLAs and timely counsel,” says Das.


PFT aims to tap into EMEA and SEA markets with a focus on both linear and non-linear platforms.


It expects to meet as many content owners and familiarise them with CLEAR and the value PFT can bring to them. “We help drive greater efficiencies, cost rationalisation and business certainty,” concludes Das.


Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories