FremantleMedia UK launches digital label Shotglass Media

MUMBAI: FremantleMedia UK has launched a new digital media company called Shotglass Media.


The new digital entity will sit alongside FremantleMedia UK labels Talkback, Thames, Retort, Boundless, Newman Street and Euston Films and focus on creating innovative digital experiences for fans and brands. Kat Hebden will head up the operation as managing director, reporting to interim FremantleMedia UK CEO Richard Holloway. Hebden was previously head of FremantleMedia UK Interactive.


The investment in Shotglass Media will accelerate the growth of the company’s digital content initiatives in the UK, including the slate of original digital content, which already includes Munchies, a multi-channel food brand co-produced with Vice Media, and football fan channels Full Time Devils, Chelsea Fan Channel and Blue Moon Rising. Hebden and her team will grow the slate of food and sports content, and will also develop and produce in other key verticals like gaming, travel, music, entertainment and automotive.


Shotglass Media will also encompass all digital and social media activity for FremantleMedia UK’s programmes including Britain’s Got Talent, The X Factor, Celebrity Juice, The Apprentice, Take Me Out and more, and will work closely with all FremantleMedia UK labels to create new experiences for fans across the range of programming within the group. 


The new company will be a key partner for brands and advertisers who are looking for creative digital advertising solutions: with the FremantleMedia UK Commercial team, Shotglass Media will offer the full scope of integrations from bespoke funded content to sponsorships and advertising.


Holloway said, “This is a very exciting time for FremantleMedia UK, the media landscape is changing so rapidly and while we’ve already been at the forefront of these changes, we’re now making even more investment in digital media to increase our activity. Kat is an unstoppable force and in her hands, Shotglass will become the benchmark for digital content companies.”


Hebden’s senior team will include head of business development Audrey Lang, executive producer of original programming James Cooper and head of sport Neil Smythe. The team will work in tandem with FremantleMedia and RTL Group digital companies including Divimove, the leading European MCN the company acquired earlier this year, as well as RTL Group’s MCNs StyleHaul and Broadband TV.


Hebden added, “FremantleMedia has become a key player in digital content and I’m delighted to be leading the next push in the UK. Not only do we have a strong team here in the UK, but FremantleMedia as a group has an impressive digital presence and we’ll continue the heritage of producing locally whilst using our global network to share best practices, relationships and where appropriate, cross-border content for fans and brands.”


Shotglass Media joins the growing number of regional digital entities under the FremantleMedia umbrella including Tiny Riot!, the US digital studio launched last year, UFALab, its German transmedia company, and Spring, part of FremantleMedia Australia.


Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories