Television

FremantleMedia launches India's first 'Digital Talent Hunt'

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MUMBAI: FremantleMedia has partnered with mobile video streaming service Zenga TV and YouTube MCN of India, OneDigital Entertainment to launch its first digital talent show ‘India’s Digital Superstars.’

This will a first of its kind digital talent hunt, where the audience will judge the next ‘Big Digital Star.’ The show will be presented by Amazon.in, powered by Gionee in association with radio partner RedFM.

The auditions for the show, which began from 19 January, will culminate with a finale in May. The winner will be given a contract worth Rs 20 lakh from FremantleMedia and One Digital. The auditions are open to all Indians across the world.

Auditions will span across 13 weeks. The 14th week is the grand finale to be held in Mumbai. The Indiasdigitalsuperstar.com platform will encourage participants to upload multiple videos of the talent that they wish to showcase, and will be judged by the audience through the number of views and likes across Youtube, ZengaTV and Facebook.

Fresh videos can be uploaded until a week before the ‘Finale Night’. The host will come online thrice a week - Mondays, Wednesdays and Fridays for 10 continuous weeks starting from the fifth week of audition.

FremantleMedia India managing director Anupama Mandloi said, “After the super success of Indian Idol, India's got Talent, we at Fremantle are delighted to launch a platform that will be accessible to everyone with internet access. Given that India is a priority market for FremantleMedia and a popular destination for many of our hit international brands, we want to continue driving our strategy of aggregating talent across media with India's Digital Superstars. We have been instrumental in sourcing, discovering and unleashing talent across television and this is the obvious next step for us to take the talent hunt to the internet which is a world unto itself.”

Amazon.in director integrated marketing Manish Kalra added, “The digital medium democratises opportunities and choices and enables easy access to them for everyone like no other medium. We are very excited to be part of India’s Digital Superstar and support this effort to celebrate the immense talent that is waiting to be discovered.”

“The youth today is hungry for exciting and engaging content and 'India’s Digital Superstar' is an opportunity where every moment will count and adrenal will be on the high. This gives everyone a chance to showcase talent from anywhere in the world and be the next start in this world which has no boundaries,” informed ZengaTV & OneDigital MD & CTO Shabir Momin.

“Digital as a a platform is connected to the youth of this country. IDS as a digital platform is the first in the country, which creates the opportunity for the youth to showcase the talent and get recognized. We at Gionee are proud to be associated with IDS as this allows the youth to follow their passions and this has got a great synergy with our brand as we also want our consumers to follow the passions and we help them as an enabler for it,” added Gionee Smartphones India head Arvind R Vohra.

“With the unique format of the show specially created for the digital platform, India's Digital Superstar will create opportunities for Indians globally to showcase their talent without having to stand in queues or reach specific locations at specific time. Moreover the show is not about highlighting only a couple of contestants but we want to showcase as many talented Indian creators, and that is why the call for entries never stops during the show. As long as the show is on, people can participate and stand a chance to win,” concluded One Digital Entertainment COO and co-founder Gurpreet Singh.

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