Warner Bros, DC Ent & Mattel to launch Super Hero Girls

MUMBAI: Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel will join forces to launch DC Super Hero Girls, a new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential.


Featuring DC Comics' diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.


Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years - prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics' icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.


“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl. DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls,” said DC Entertainment president Diane Nelson.


The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing - providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.


“Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience - from content to consumer products - is something we are excited to be doing in conjunction with our great partners. It's really an honor to be part of this cultural moment and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present,” added Warner Bros. Consumer Products president Brad Globe.


As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls' narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.


“Partnering with the best and being the best partner is of paramount importance. Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life,” said Mattel president and COO Richard Dickson.


The Random House Books for Young Readers imprint of Random House Children's Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House's publishing program will be complemented by a series of original graphic novels from DC Entertainment. The Lego Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of Lego building sets designed to inspire girls' imaginations.


Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

Latest Reads
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopste

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment
'Chance': Star World Premiere HD to telecast Hugh Laurie film

Star World Premiere HD will telecast psychological thriller 'Chance'. Adapted from Kem Nunn’s noir-ish psychological thriller novel of the same name, it is also produced by Hugh Laurie who stars along with Diane Farr. The movie, directed by Lenny Abrahamson, will air on 21 October at 10 pm.

Television TV Channels English Entertainment
News channels witnessed drop in ratings, says BARC

All the players from the news ecosystem have witnessed a decrease in their respective ratings, according to the Broadcast Audience Research Council (BARC) All India data for this week (i.e week 41). The channels from every category observed a significant fall in the viewership.

Television TV Channels Viewership
Corus Entertainment to launch lifestyle channel in December

Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016.

Television TV Channels Specialised and Niche
Times Network in 100 countries now; launches two channels in Europe

CANNES: Times Network, a part of India’s largest media conglomerate, The Times Group, is set to launch two of its channels in Europe, marking its presence in over 100 countries.

Television TV Channels News Broadcasting
Arnab NOW wants to challenge BBC and CNN International

MUMBAI: “No news is good news. No journalists is even better”, so said Nicolas Clerihew Bentley, British author and illustrator, best known for his humorous cartoon drawings in books and magazines in the 1930s and 1940s. In India Bentley, probably, would have been proved wrong as Indians --- at...

Television TV Channels News Broadcasting
PEMRA Indian content ban to impact broadcasters

MUMBAI: 21 October, 15:00 hours is going to be a landmark day in the history of south Asian media and entertainment. Reason: that’s the day when the Pakistan Electronic Media Regulatory Authority’s  (Pemra’s) order issued on 19 October banning all Indian content on Pakistan media will come into...

Television TV Channels GECs
Indus Vox Media to highlight Tuscany as food and wine destination

Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories