Television

Relive India’s 80s with NGC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2013/12/09/dec26_1400.jpg?itok=O_1zD5Wu

MUMBAI: The 1980s was one of the most ‘happening’ decades in the history of India. It wasn’t just in one segment that the country witnessed change. While Indira Gandhi’s assassination was one of the biggest events of the decade leading to communal violence and political turmoil, there were other interesting events like India’s victory in the Cricket World Cup. The introduction of national telecast and colour TV in 1982 was one of the biggest events of the country.

Debarpita Banerjee says, the 80s was the decade that was responsible for paving the path ahead for a young, middle-class India, with a liberal perspective.

Now, National Geographic Channel as part of its series The 80s is giving its viewers an opportunity to revive the memories of the 80s with a special feature on India. So far, the series according to the channel officials has got a pretty good response. While the whole series has been received well, the episode titled Tear Down These Walls which focuses on the many literal and cultural walls brought down globally during the decade, has had the highest viewership.

NGC VP and Fox International, marketing Debarpita Banerjee says that across six weeks, the series has managed to revisit some of the most significant global events of the decade. “What I think genuinely worked was the fact that every viewer could relate to it, in their own personal way. Whether you were an 80s child or not, you are sure to have been left with some or the other lasting impression of the decade,” she says and adds that with a fairly good response to the series, it just made more sense to have one episode exclusively dedicated to India.

Indira Gandhi and Kapil Dev after India won the cricket world cup

“The decisions, the tragedies, the fads…this was the decade that was responsible for paving the path ahead for a young, middle-class India, with a liberal perspective. This episode will give the viewer both an analytical, as well as a nostalgic viewpoint of the ‘80s,” she says.

To make the episode interesting and content-oriented, the channel has got on board many eminent people like established journalists, culturists, film-makers and eminent researchers, such as Vinod Dua, Anurag Kashyap, Mark Tully, Mahesh Bhatt, among others, whose anecdotes and commentary are strung in the feature to give the viewers a better perspective of the era.

 

However, since there was a time restriction of just one hour duration, the channel had to make some tough choices in terms of the topics that would be covered. It had to ensure that the focus remains on events that were frontrunners in changing the course of India’s history. “Keeping this in mind, we chose personalities, who are not only stalwarts in their own fields, but served as eye-witnesses, as well as fans of this fascinating decade. Once they got to know that it was the 80s they were to talk about, the rest was easy,” says Banerjee.   

Rajiv and Sonia Gandhi

Filmmaker Mahesh Bhatt, who was at the helm of his career during the 80s, recalls the era with a lot of fondness. Talking about the TV set, to which the Indian common man suddenly got an access to, he says: “Well, an Indian suddenly realised there was a way to amuse himself by staying at home…and community viewing – the family. India woke up to this thought that television was consumed by the entire family and that was the beginning of what is called ‘the great television revolution’ which was going to take place with the satellite age. I think the Indian loves to be at home with his family and listen to the stories which his father and grandfather told him, but nuanced in a modern way.”

However, Ogilvy & Mather executive chairman & national creative director India, Piyush Pandey explains it in a better way. He says: “It’s not that in the late 70’s, people were not watching Doordarshan, but with the coming of colour television and its availability in households, one was very clear that this medium was going to go a very long way. We are a very audio-visual country anyway, we love our movies, we love story telling and we love emotions. TV was the best medium that was just waiting to be unleashed. And, it got unleashed in ’82. I think everyone, every marketer; every advertiser knew that this was the medium that was going to be the most powerful one in the days ahead.”

The Indian audience was introduced to colour TV in 1982

Since the episode is packed with many such info and interesting stories from the era, it made more sense for the channel to go all out to promote it and thus it has activated a digital campaign across Facebook and Twitter for the episode. “There is a radio campaign across Delhi, Mumbai and Bangalore as well taking the listeners on a retro ride of ad jingles from the 80s and Mile Sur Mera Tumhara…,” says Banerjee.

Nokia Lumia 1020 is the presenting partner and Hindware Italian Collection is the co-presenting partner of the series.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/shipra.jpg?itok=72K021J0
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/star.jpg?itok=uVnQqI3i
Four Star India channels again among top 10 in across genre list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/gecccc.jpg?itok=PJ21Qcde
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/volley.jpg?itok=qVnBAfj7
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/eros.jpg?itok=Wl6o1moW
Eros Intl’s Deshpande hints at group rejig, likens RIL tieup to ‘blank canvas’

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/karan.jpg?itok=h5Zv2RJa
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/ipl18.jpg?itok=8l-fGkZA
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/motu.jpg?itok=3ruwYKEU
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories