Television

CNN-IBN launches 'All about the Money'

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MUMBAI: CNN-IBN has launched a weekend show All about the Money. The half-hour show will provide guidance on issues relating to savings and investments.

Each episode will be divided into a number of segments like 'personal finance', 'realty check', 'consumer watch', 'indulge', 'class room explainers' and 'business unusual'.

The segment 'personal finance' will provide guidance on insurance and mutual funds to banking and tax law and 'realty check' will provide map of realty prices and broker tips on investments.

'Consumer watch' highlights the after-sale services of companies and facilitates in addressing consumer woes. 'Indulge' reviews the latest consumer launch of the week. While 'class room explainers' answers basic questions related to personal wealth management, 'business unusual' explores money-making business ideas.

CNN-IBN and IBN 7 editor-in-chief Rajdeep Sardesai said, "All about the Money is our endeavour in helping the discerning viewer on how best to invest his disposable income in order to receive maximum returns. The main aim of the show is to provide methods of financial enhancement that are simple and comprehensible."

CNN-IBN and IBN 7 national sales head Sanjay Dua said, "All about the Money is the sort of show that would be of interest to everyone - whether a working professional, housewife or even someone who has just started earning. I am confident our advertising associates will find this property most lucrative in providing their brands excellent visibility."

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