Television

CNN creates presence in Second Life

MUMBAI: US news broadcaster CNN has opened a hub within Second Life, a three-dimensional virtual world entirely created by its residents. The network will look to those most familiar with the virtual world – the Second Life residents themselves – to determine what constitutes news "in-world."

Just as CNN asks its real-life audience to submit iReports – user-generated content submitted from cell phones, computers, cameras and other equipment for broadcast and online reports – the network invites the residents of Second Life to share their own "SL iReports" about events occurring within the virtual world.

CNN News Services executive VP Susan Grant says, "The thing we most hope to gain by having a CNN presence in Second Life is to learn about virtual worlds and understand what news is most interesting and valuable to their residents. Our iReport initiative has generated a great response from CNN viewers and users who contribute a wide variety of news, events and perspectives every day; and we are genuinely excited about the opportunity to forge a similar relationship with Second Life residents, albeit recognizing the need to customize the process for the virtual world."

When Second Life residents observe an in-world event, they can take snapshots, shoot video, or write a report about the event and submit to CNN with a click. Submissions selected by CNN iReport producers will go back into Second Life as SL iReports for residents to view throughout the virtual world. SL iReports may also be viewed and discussed in the real world at CNN.com's SL iReport Blog at www.CNN.com/secondlife, where users are invited to share comments and subscribe to daily e-mail updates sent via Real Simple Syndication (RSS).

CNN's in-world hub includes a news desk where weekly editorial discussions will be held and an amphitheater for in-world events, such as training sessions and appearances by CNN anchors and correspondents. During the weekly editorial discussions, held each Tuesday at 5 p.m. (ET), one of CNN's SL iReport ambassadors, CNN producers and editors with experience in virtual worlds, will moderate a conversation with residents about the prior week's SL iReports and upcoming in-world events that might be interesting to cover.

At the network's hub, residents also can meet SL iReport ambassadors and other resident reporters, as well as access iReport kiosks, free-standing terminals where residents can pick up free gear and tools for gathering and viewing in-world user-generated content.

Kiosks offer a variety of free gear and tools including:

• A "HUD" or "heads-up display. This is a small, collapsible window that resides on the user's computer screen enabling them to view the latest photo and text SL iReports while they are in Second Life; 

• A continuous stream of the latest video SL iReports; 

• An instructional video on what an SL iReport is and how to submit one; 

• Avatar-ready apparel, including hats, T -shirts and press badges; and 

• A duplicate copy of the kiosk itself, which residents can place wherever they choose across Second Life.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/hungama.jpg?itok=h0eusU2k
Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’

Hungama Music has announced its foray into original audio programming from 22 January. Starting with Endrendrum Punnagai, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telugu, Punjabi, Bengali and Marathi, among others.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/mnx.jpg?itok=goDtYfPe
Times Network salutes the spirit of heroism with its Republic Day movie line-up

Times Network, India’s leading television broadcasting network, celebrates the 70th Republic Day of India by taking its viewers on a remarkable journey of valiance on its channels MOVIES NOW and MNX.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/air-force.jpg?itok=5F3BNmWJ
National Geographic to celebrate the spirit of the Indian Air Force on India’s 70th Republic Day with ‘Extreme Flight: Indian Air Force’

National Geographic is marking the 70th Republic Day celebrations by paying tribute to the selfless heroes of the Indian Air Force.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/sun.jpg?itok=16iUFfMP
Sun Bangla to rise on 3 February

In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new regions of the country - Marathi and Bengali.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/ICC.jpg?itok=jIWYAeai
Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/zee.jpg?itok=Mmz8ouSj
Zeel channels most watched Hindi entertainment channels across genres

Zee Entertainment Enterprises Ltd (Zeel) Hindi GEC channels – the free to air (FTA) Zee Anmol and flagship Zee TV were the most watched Hindi entertainment – be it GEC or Hindi movies channels, in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/burkha.jpg?itok=fsKeQsnO
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/kholi.jpg?itok=j8mN58nH
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/nba.jpg?itok=pVs8SPo2
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories