Television

CNBC to beef up weekends with new shows

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MUMBAI: In an attempt to enhance its offering on weekends, CNBC TV18 has launched new shows on variety of topics ranging from business, entertainment, luxury and current affairs.

In the current affairs section, India Business Week will provide viewers with an insight on what to expect in the coming week, be it business, politics, sports or entertainment and recap of the best of the previous week.

In the corporate focus section, Wealth Creators will give viewers an insight into the world of India’s new generation of corporate czars. The show will feature the success stories of men and women who have created "enormous shareholder value" and have grown their businesses to a world class level. Wealth Creators will be hosted by Mitali Mukerjee.

Another show, Indianomics hosted by Latha Venkatesh, will aim at giving viewers an insight on the Indian economy, gathering from cues on what is happening in the global economy and the macro-economic story of India.

Menaka Doshi will present Riders in the Storm, a series that will feature India’s leading companies and pull the spotlight on one particular CEO every week.

Speaking on this development, CNBC-TV18 and CNBC AWAAZ VP marketing Neel Chowdhury said, “CNBC-TV18 has always been a category leader in terms of programming forays and innovative content. We felt that the time was ripe to introduce viewers to a wide variety of programming that will attract a wider and newer audience to our fold, and enrich the viewing experience of our loyal viewers. Hence the introduction of comprehensive programming that caters to all genres of audiences.”

In the Lifestyle section, Must Do will talk about books, movies, art exhibitions to attend and best food joints.

Beautiful People, hosted by Anuradha Sengupta, will feature rich and famous personalities. The interview-based show will focus on the professional lives and will touch on three key areas – the latest project, art and craft, career milestones and lessons on how individuals negotiate on a commercial landscape.

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