ZeeQ acquires broadcast rights for 'Sid the Science Kid'

MUMBAI: Zeel-owned kids broadcaster ZeeQ has acquired the four-time Daytime Emmy nominated preschool series ‘Sid the Science Kid’ from US-based Jim Henson Company.

ZeeQ has acquired the license of all 66x30 minutes episodes of the preschool series, Sid the Science Kid, for four years.

ZeeQ business head Subhdarshi Tripathy says, “ZeeQ wants to bring school lessons to life through entertainment. Hence, whether it is based on art, science or history, the whole programming bouquet of ZeeQ is mix of education and entertainment.

While informing about the relevance of the show, he adds: “This show fosters curiosity about Science amongst kids, hence we were very keen to have it on ZeeQ for Indian kids.” Sid the Science Kid is an acclaimed preschool series.

Sid, the key character in this show, is an inquisitive kid who explores the principles of Science and tries to solve the problems with the help of his schoolmates.

ZeeQ, the edutainment channel focused on four to 14-year-old viewers, started beaming in India on Dish TV and Videocon d2h from early November. It is committed to strike a balance between acquired and locally produced programming content.

Tripathy says, “Digitisation in India is widening the demand plate for quality content. Hence it is crucial for channels to ramp up its select content offering, especially when it is meant as a daily fix of entertainment for kid viewers.”

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