Technology

Yo Yo Honey Singh goes digital; launches album on Hungama

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2014/08/27/hs.jpg?itok=huYhcMnd

MUMBAI: From launching Happy New Year trailer on Whatsapp to releasing Mary Kom pictures on social media, the industry is getting innovative with its marketing and promotional strategies and moving more towards the digital space. Yo Yo Honey Singh has also taken a digital leap.

The latest album of the famous singer/rapper has been launched on the Hungama, a first of its kind initiative. “The main objective behind launching the album on an app was to distribute it to 20-25 million people at the same time who subscribe to the app,” said Hungama Digital Media CEO and MD Neeraj Roy.

Launched by the press of a button on a smartphone, Desi Kalakaar is the first album of Yo Yo Honey Singh with a romantic angle. The album consists of eight songs. While the video of the title track was released on 26 August starring Sonakshi Sinha with the rapper, the videos of the other songs will be released over time. Shot like short movies with a basic storyline, all the videos will feature foreign locations.

The album was released exclusively on all digital platforms across Hungama on 26 August, while it will be launched very soon on iTunes, YouTube and other platforms.

Talking about the marketing strategy for the album, the MD said, “We are looking at a lot of famous forums to launch the album as it contains both music as well as rap songs. We are looking at taking the album to the international Honey Singh fan base through the app.”

Excited about the launch, Hungama Digital Media COO (Consumer Business & Allied Services) Siddharth Roy said that he is confident that the album will succeed due to the Honey Singh magic and also because the artist has been extensively pushed and promoted by T-series.

While the COO did not comment on the marketing and distribution cost, he added, “We will distribute the album to telecom giants like Vodafone live, Airtel music etc. We are expecting revenue by the audiences subscribing to the song through hello tunes and caller tunes. We are also looking to launch the album on the DTH platform through a campaign with Tata Sky. While the streaming is free for the audiences, the ads that come during the video will help us generate revenue.”

The Hungama team may also add gaming element to the album by the second or third video release.

While Honey Singh, Bhushan Kumar, Neeraj Roy and Siddharth roy were present at the launch, Sonakshi Sinha could not come due to prior engagements.

Hungama exclusively sources content from 300 providers and distributes it in 60 countries over 500 networks.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/optical%20fiber-800x800.jpg?itok=D69vNMjs
Power transmission towers & cables market forecast to expand at 7 pc CAGR by '23

MUMBAI: The power transmission towers and cables market is expected to exceed more than US$ 14 billion by 2023 expanding at a CAGR of more than 7.0 per cent in the given forecast period 2015 and 2023, according to Market Research Engine's new report which also covered Indian companies such as...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/naveen%20%281%29.jpg?itok=-P6RmzSx
Triple Play targets cable & net subs, deploying Conax-secured, multi-DRM

Conax, part of the Kudelski Group, and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, has announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Sue%20Rudd-800x800.jpg?itok=0lmTkd23
5G TV may rival cable, satellite & IPTV: Report

MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and...

Technology Hardware Uplinking & Downlinking
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=SQnBzrjz
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=j1qYdiEF
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=T3KbZBaH
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=KeLVVGP6
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=QZjekAkk
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/jensingnvidia800x800.jpg?itok=iL3_c2Eq
Whoa! CES 2017 Opens with Next-Generation Innovation

LAS VEGAS: CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories