MUMBAI: Vdopia, the online and mobile video monetization company, has launched VLive, an online live streaming ad insertion technology platform.

VLive will enable media companies and TV channel owners to leverage their live content online. Not only will they be able to live stream the content but also monetise it with Dynamic Video Ad Insertion. A primary driver for this innovation is the high cost of content delivery, especially in the online video delivery space.
 
"VLive platform enables the video ads to be inserted in the Live Video Stream in the same way video ads are inserted on Live TV. The big change is that the ads are not static but are dynamic. This means that if one million users are consuming the content Live, the technology is able to serve different advertisements to different users at the same time," says Vdopia chief operating officer and co-founder Chhavi Upadhyay.

"VLive Platform also provides exact information to the advertisers on how many people actually watched the ad and from which location. Each and every ad impression is accounted for. VLive, thus, combines the power of TV branding with measurability of the internet. VLive technology makes use of new cloud computing paradigm and is scalable to handle sudden traffic loads in real time basis," adds Upadhyay.
 
Until now the traditional media companies have been using the Live TV stream with same TV ads on the internet and thus not been able to gain any additional revenue for their premium content. With VLive Platform, content owners, media companies and online publishers can now replace those TV Ads with different ads and thus unlock the revenue potential of their content.

"We need to combine our expertise in networking, video encoding and delivery technology, as well as online video display techniques to yield the desired results. We intend to launch VLive in other parts of the globe very soon," says Vdopia chief business officer co-founder Saurabh Bhatia.