Mumbai: Pee Safe, a leading personal hygiene and wellness brand, has announced the launch of PeePal, an AI-driven chatbot. PeePal not only transforms personal hygiene shopping but also educates consumers on optimal hygiene and self-care practices. By seamlessly integrating artificial intelligence (AI) and machine learning (ML), PeePal offers a transformative user experience.

According to McKinsey, AI technologies could add up to $1 trillion in value annually, with revamped customer service playing a crucial role. With the global conversational AI market growing at a CAGR of 22 per cent, reaching nearly $14 billion by 2025, chatbots like PeePal are at the forefront of enterprise AI adoption.

Pee Safe co-founder Rithish Kumar expressed his enthusiasm, saying, "PeePal is not just a shopping assistant; it's your personalised guide through our Pee Safe ecosystem. It's about making your personal care journey uniquely yours and empowering you with knowledge."

Pee Safe growth manager Gopal Dutt Vashisht highlighted PeePal's personalised journey, stating, "PeePal is not just about accurate decision-making; it's a reliability revolution. While others talk about innovation, we're living it, setting a new standard in the ecosystem—transforming personal care and educating our users along the way."

PeePal chatbot provides instant responses, streamlining transactions for a seamless shopping experience. It increases website traffic as satisfied customers share positive interactions, ensuring a dynamic, customer-centric approach. Pee Safe invests in software, hardware, data infrastructure, talent, and training for effective AI use, resulting in increased satisfaction and loyalty, higher sales, reduced costs, and a competitive edge.

In-store, smart shelves manage inventory and offer recommendations, while digital signage and self-checkout kiosks enhance the experience. Predictive analytics optimise stock, predict trends, and personalise marketing. Sentiment analysis monitors feedback for continuous improvement.