Parks Associates: TV related apps gaining in popularity

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By indiantelevision.com Team Posted on : 18 Feb 2014 04:56 pm

MUMBAI: New research from Parks Associates reveals that usage of TV apps is on the rise, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using TV-related applications at least once a month.
 
The firm expects the number of global TV-app users to reach 1.29 billion by 2019.
 
More than 70 per cent of TV-app users are believed to be satisfied with the TV show or network apps they use, Parks Associates reports. More than 23 per cent of US smartphone owners ages 18 to 34 have used a TV app on their smartphone to schedule a DVR recording, while more than 22 per cent have used an app that transforms their smartphone into a remote control for their TV or set-top box.
 
The company also states that TV app usage is altering the use cases for multiple connected devices; currently 57 per cent of connected game console owners are using the device to watch TV shows.
 
It’s also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. And predicts in-app solutions to be a large focus of its 2014 Connections Conference, where its analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.

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