Technology

Eros Now to launch three original shows; ties up with Anil Kapoor Film Company

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2015/07/16/erosss%20nowww.jpg?itok=Siln3eOz

MUMBAI: As India’s digital landscape is poised to undergo a renaissance, Eros International’s over-the-top (OTT) platform Eros Now is gearing up to  produce multiple in-house flagship original programmes. Additionally, the platform will also showcase premieres of recently released Bollywood films. 

The Eros Now mobile app for Android and iOS platforms, which will be free for download as of now, has also tied up with Anil Kapoor Film Company to co-produce the Indian adaptation of a popular international sitcom, the name of which will be revealed at a later date.

Eros’ OTT platform will roll out its original content strategy with three ad-free shows namely KhelThe Client and Ponniyin Selvan. These shows will have film-like production values targeted at young Indians, which is the largest demographic of the Indian population. 

Khel is a wicked dark drama featuring an insider’s perspective on the twisted characters that populate the world of cricket and the Indian Premier League. It is directed by Karan Anshuman. On the other hand, Rohan Sippy will helm The Client, which is a thriller based show starring Bipasha Basu as the main character. Ponniyin Selvan is an epic period drama based on a popular Tamil historical novel by Kalki Krishnamurthy, which is an in-house production by Eros South. 

Moreover, in a bid to create hype for internet users, Eros Now will also be premiering the latest Bollywood movie Tanu Weds Manu Returns on 19 July even prior to its television release. The other Bollywood movies that are scheduled to stream on the platform are Badlapur, NH10Shamitabhand Happy Ending amongst others.

Eros Now COO Karan Bedi said, “Eros Now is a premier online application for Android and IOS users, which will feature different genre of movies, TV serials, music albums and releases, that too free of cost. Eros Now’s library has over 1.5 lakh movies, which will be showcased only for the online app users. The app will also feature TV shows of different channels like Colors, Sab, Sony and Pakistani TV channel Hum TV.

While the Eros Now app will be free for now, the company will be building an in-app payment mechanism, wherein users will have to pay for some content that they want to watch exclusively in the near future. These may be movies sans ads or movies in HD quality. The price point will range from Rs 50 - 150, which might include daily, weekly or monthly chargers.

Eros International Plc Group CEO and managing director Jyoti Deshpande said, “Eros Now app has over 19 million users across the country in its pre-launch phase and Eros has done their market survey in which there are 500 million internet users out of which 382 million people are active smart phone users, so as consumption patterns has change globally, Internet entertainment networks have begun to rapidly replace traditional, linear television. It’s our turn now. And I believe that Eros will have the first mover advantage in this space with the strength of its vast content library and dominant market share to further consolidate its leadership position as it reinvents itself from a film studio to a more consumer facing content and digital company in the next phase of growth.”

It may be recalled that recently Asian OTT player HOOQ entered the Indian market and also has plans to introduce original content. On the other hand, Indian broadcasters like Star India, Zee Entertainment Enterprises and Sony Entertainment Television are also upping their digital strategy by putting their might behind their OTT platforms namely Hotstar, Ditto TV and Sony Liv respectively. With more and more players entering the digital fray, premium content and competitive price points will play a major role in acquiring subscribers as well as raking in the moolah.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories