Technology

Enjoy music offline, thanks to Hungama PRO

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2014/06/26/SiddharthaRoy.JPG?itok=l5RRgsYC

MUMBAI: Various studies have highlighted the increase of smartphones and tablets in the country which in return has been a boon for the Indian telecom industries.

There are nearly 850 million mobile subscribes in the country according to the Telecom Regulatory Authority of India and while the total mobile services market revenue in India currently is $ 29.8 billion, it can reach $37 billion by 2017.

Mobile accounts for 90 per cent of digital music consumption and 73 per cent internet penetration is fuelled by the proliferation of smartphones, there is an upswing in the digital consumption of media content in India.

With an aim to cash in on this digital wave Hungama Digital Media Entertainment has launched a PRO service for its mobile app which the company claims has grown exponentially. The service introduces a new feature, caching of content which has been developed specifically for markets like India.

The app was launched last year in April with over five and a half million installations.

What lead to the upgradation of the app is based on consumer feedback. The company believes that today people don’t just listen to music but watch it as well. Hence, with the PRO service Hungama has become one of the first platforms to offer integrated music video streaming on its app.

What is its USP? It allows content to be saved on the consumer's device which can be accessed without an internet connection!

“For the first six to seven months of the Hungama app, we got constant feedback from the consumers with regards to high consumption of data on data packs. We realised that consumers are facing a lot of problems related to quality of connectivity and congestion at certain places which we have changed with the new version,” asserts Hungama Digital Media Entertainment COO Sidharth Roy. 

On the basis of feedback, the company has also decided to make videos available online apart from just audio.

So if a customer upgrades to the premium version, he/she can encash on entire video streaming plus unlimited access to the audio and video from the offline cache.

Moreover, the price point has remained untouched. “The app was launched with the premium tag price of Rs 99 and Rs 110 on Google wallet price point. The price point today also remains the same. We have built the entire feature holding the same price point,” says Roy.

The service is ideal for consumers who rely on wi-fi connections to stream their content. The feature is aimed at helping consumers reduce the data usage for the same content, thereby encouraging them to increase their engagement with the platform.

The company is also providing free version to a customer where he can experience three songs offline and then move to the paid version. It also provides 30 days of free trial.

The feature is available on the Hungama app for iOS and Android versions.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/29/Aruna_Sundararajan.jpg?itok=sLiHZik7
Cable variant with 50x capacity launched, good for BharatNet, says telecom panel secy

MUMBAI: Sterlite Tech, an end-to-end global technology leader in smarter digital networks, has bolstered its all-new FlashFWD 5G Solution with the launch of 1152F variant cables at India Mobile Congress (#IMC2017).

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories