Technology

Enjoy music offline, thanks to Hungama PRO

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2014/06/26/SiddharthaRoy.JPG?itok=l5RRgsYC

MUMBAI: Various studies have highlighted the increase of smartphones and tablets in the country which in return has been a boon for the Indian telecom industries.

There are nearly 850 million mobile subscribes in the country according to the Telecom Regulatory Authority of India and while the total mobile services market revenue in India currently is $ 29.8 billion, it can reach $37 billion by 2017.

Mobile accounts for 90 per cent of digital music consumption and 73 per cent internet penetration is fuelled by the proliferation of smartphones, there is an upswing in the digital consumption of media content in India.

With an aim to cash in on this digital wave Hungama Digital Media Entertainment has launched a PRO service for its mobile app which the company claims has grown exponentially. The service introduces a new feature, caching of content which has been developed specifically for markets like India.

The app was launched last year in April with over five and a half million installations.

What lead to the upgradation of the app is based on consumer feedback. The company believes that today people don’t just listen to music but watch it as well. Hence, with the PRO service Hungama has become one of the first platforms to offer integrated music video streaming on its app.

What is its USP? It allows content to be saved on the consumer's device which can be accessed without an internet connection!

“For the first six to seven months of the Hungama app, we got constant feedback from the consumers with regards to high consumption of data on data packs. We realised that consumers are facing a lot of problems related to quality of connectivity and congestion at certain places which we have changed with the new version,” asserts Hungama Digital Media Entertainment COO Sidharth Roy. 

On the basis of feedback, the company has also decided to make videos available online apart from just audio.

So if a customer upgrades to the premium version, he/she can encash on entire video streaming plus unlimited access to the audio and video from the offline cache.

Moreover, the price point has remained untouched. “The app was launched with the premium tag price of Rs 99 and Rs 110 on Google wallet price point. The price point today also remains the same. We have built the entire feature holding the same price point,” says Roy.

The service is ideal for consumers who rely on wi-fi connections to stream their content. The feature is aimed at helping consumers reduce the data usage for the same content, thereby encouraging them to increase their engagement with the platform.

The company is also providing free version to a customer where he can experience three songs offline and then move to the paid version. It also provides 30 days of free trial.

The feature is available on the Hungama app for iOS and Android versions.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Kalli_Purie-Subrat_Kar.jpg?itok=077b2Tdu
AajTak topples Times of India as the top news video page on Facebook

New Delhi, 13th July 2017: AajTak-India’s No.1 News channel- has also topped the rankings on the digital space by becoming the most popular on social network for continuous 3 months with over 29.7 million video viewership on Facebook in May, 2017. By crossing this monthly viewership mark, AajTak...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/11/samir%20armaly%20tivo.jpg?itok=bykYFSL3
TiVo renews IP licence with Foxtel, deliver ultimate experience in Australia

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Foxtel, Australia’s leading pay-TV platform, has signed a multi-year intellectual property (IP) licence renewal. This agreement offers Foxtel ongoing access to TiVo’s industry-leading...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/App-Annie.jpg?itok=hCYCsP8J
India tops in avg app downloads per month

NEW DELHI: A new study shows that Indians led in the number of apps downloaded per month in the first quarter of 201

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/VOD.jpg?itok=_oQQtakd
VoD software market may expand to $ 7.5 bn by '22, A-Pac leads

MUMBAI: The global video streaming (VoD) software market size is expected to grow from USD 3.25 billion in 2017 to USD 7.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%. The major factors driving the video streaming software market are increasing traction of VaaS in enterprises...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Bruce%20Chatterley_1.jpg?itok=cyBeUOOm
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities

MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Virtual%20Reality.jpg?itok=0WLy4HcD
Virtual screens to start replacing TVs & theaters in a year, consumers expect: Ericsson

MUMBAI: Ericsson ConsumerLab has reported that seven out of 10 consumers believe that virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail. Consumers expect virtual screens to start replacing televisions and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/16/Untitled-1.jpg?itok=jLZTMoKT
TV & mobile electronics: Domestic prod leaves $ 300bn gap for import

NEW DELHI: The demand of electronic products in India is expected to expand at a compound annual growth rate (CAGR) of 41 per cent during 2017-2020 to reach $ 400 billion by 2020, but the government has to help domestic production.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/Anurag%20Dixit.jpg?itok=nEZIRFpy
Principals discuss 'emotional wellbeing' through Teno App

MUMBAI: Teno App, India’s leading free-to-use mobile app for schools, is organizing a panel discussion where reputed educationists will deliberate on the role of educators in promoting emotional wellbeing amongst school students. This panel discussion will also be the first initiative as part of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/13/Suneet%20Singh%20Tuli-800x800.jpg?itok=AzASKx-S
India uses low-cost Net-enabled devices, Datawind leads: CMR

NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories