Technology

Enjoy music offline, thanks to Hungama PRO

MUMBAI: Various studies have highlighted the increase of smartphones and tablets in the country which in return has been a boon for the Indian telecom industries.

 

There are nearly 850 million mobile subscribes in the country according to the Telecom Regulatory Authority of India and while the total mobile services market revenue in India currently is $ 29.8 billion, it can reach $37 billion by 2017.

 

Mobile accounts for 90 per cent of digital music consumption and 73 per cent internet penetration is fuelled by the proliferation of smartphones, there is an upswing in the digital consumption of media content in India.

 

With an aim to cash in on this digital wave Hungama Digital Media Entertainment has launched a PRO service for its mobile app which the company claims has grown exponentially. The service introduces a new feature, caching of content which has been developed specifically for markets like India.

 

The app was launched last year in April with over five and a half million installations.

 

What lead to the upgradation of the app is based on consumer feedback. The company believes that today people don’t just listen to music but watch it as well. Hence, with the PRO service Hungama has become one of the first platforms to offer integrated music video streaming on its app.

 

What is its USP? It allows content to be saved on the consumer's device which can be accessed without an internet connection!

 

“For the first six to seven months of the Hungama app, we got constant feedback from the consumers with regards to high consumption of data on data packs. We realised that consumers are facing a lot of problems related to quality of connectivity and congestion at certain places which we have changed with the new version,” asserts Hungama Digital Media Entertainment COO Sidharth Roy. 

 

On the basis of feedback, the company has also decided to make videos available online apart from just audio.

 

So if a customer upgrades to the premium version, he/she can encash on entire video streaming plus unlimited access to the audio and video from the offline cache.

 

Moreover, the price point has remained untouched. “The app was launched with the premium tag price of Rs 99 and Rs 110 on Google wallet price point. The price point today also remains the same. We have built the entire feature holding the same price point,” says Roy.

 

The service is ideal for consumers who rely on wi-fi connections to stream their content. The feature is aimed at helping consumers reduce the data usage for the same content, thereby encouraging them to increase their engagement with the platform.

 

The company is also providing free version to a customer where he can experience three songs offline and then move to the paid version. It also provides 30 days of free trial.

 

The feature is available on the Hungama app for iOS and Android versions.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_15.jpg?itok=xMKhurUV
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/03/Untitled-1_32.jpg?itok=u_PM4UHa
CleverTap & Mobile Growth Academy join hands to help tech start-ups

CleverTap, a mobile analytics and engagement announced its new startup marketing partnership with Mobile Growth Academy, an online education platform for startups featuring video tutorials, how-to guides, and step-by-step mobile growth hacking tips used by Silicon Valley’s leading apps.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/07/20/Untitled-1_1.jpg?itok=umnfetE1
TV Channel Ukraine expands live sports & news coverage with AVIWest gear

AVIWest, a global provider of video contribution systems, today announced that TV Channel Ukraine has broadened its array of AVIWest digital mobile newsgathering (DMNG) equipment to enhance live sports and news coverage. Utilizing AVIWest's StreamHub receiver, decoder, and distribution platform;...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/07/19/Sito-Dekker.jpg?itok=8FfBb3A6
PC-TV interface maker DekTec appoints Bernie Rietkerken as sales & marketing director

MUMBAI: As part of DekTec's expansion program for its growing range of OEM and test and measurement products, the company today announced the appointment of Bernie Rietkerken to the position of director of sales and marketing. In his new role, Rietkerken will be responsible for overseeing and...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/07/08/NI%20mmWaves.jpg?itok=Qcc4isFn
NI announces mmWave software defined radio

NI, the provider of solutions that enable engineers and scientists to solve the world’s greatest engineering challenges, announced today the world’s first software defined radio (SDR) for the millimeter wave (mmWave) spectrum. The new NI mmWave Transceiver System is a full transceiver that can...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/07/07/gTag_cut_print.jpg?itok=hXzabSGa
Clove Digital introduces gTag - GPS schoolchild locator

Clove Digital introduced gTag, a GPS schoolchild locator, that comes in strong ABS + Polycarbonate design with locking features and white colour glossy finish. gTag offers innovative tool to locate schoolchild in a device that’s taggable to bag, with GSM SIM choice and with no subscription charges.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/07/05/Huawei.jpg?itok=9HBLMGgq
End-to-End NB-IoT Solution by Huawei to go commercial by December 2016

An end-to-end Narrow-band IoT (NB-IoT) Solution developed by Huawei to help global operators expand their IoT services into new markets will be made available from September this year.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/07/05/yatradotcom.jpg?itok=4LsW3tIN
Yatra launches cutting edge technology

Yatra.com strengthened their travel booking offering by launching a series of exciting new features. These innovative technological solutions cater to different touch points in their business and further ease the booking process. The features launched - a Facebook chat bot to enable booking tickets...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/06/27/broadcasters1.jpg?itok=2fhAJp-M
Private broadcasters, DD, telcos and the terrestrial TV dilemma

MUMBAI: There was once a treasured medium. Everyone – 300 million when it started and -800-odd million two decades ago – flocked to it everyday. Every evening and more so on Sunday mornings they gathered around the one eyed God in their homes. They switched it on manually – and later with a remote...

Technology Hardware Uplinking & Downlinking

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories