NEW DELHI: Spuul streaming service for Indian movies and TV shows online is kick starting a campaign called ‘Don’t Steal it, Spuul It!’ To extend its support towards the Global Anti-Piracy Day today with the aim of combating the illegal trade of pirated content on the internet.

Approximately 160 million Indians globally are internet users. With more and more people consuming content online, it is inevitable to ignore the growth of the digital space. However, the biggest battle that the digital age is fighting is against piracy.

Calling itself the legitimate way of watching Bollywood Movies, Spuul provides legal online Indian content to anyone in the world. The website has an exhaustive list of movies and popular television shows which can be viewed for free. Shemaroo Entertainment is the content partner for the platform also comments on the campaign.

With this initiative, Spuul is encouraging fans of Indian Cinema across social media platforms to watch their favourite Bollywood movie ranging from the romantic Hum Aapke Hai Kaun to B.A Pass on Spuul.

Commenting on this, Spuul India CEO Prakash Ramchandani said: “Digital space internet piracy is at a rise across the globe. The volume of pirated movies, TV shows, music, books, etc online is growing at an alarming rate. This is a severe threat to the business and economy. Spuul is a legitimate content provider and we are glad to extend our support to such an initiative that aims to educate consumers about the value of intellectual property.”

Shemaroo Entertainment director Jai Maroo said: “Piracy is a serious issue that needs to be addressed and curbed. India is the fastest growing Internet market in the world. Shemaroo is constantly striving to provide convenient, high quality and legal alternatives to consume entertainment digitally. Spuul propagates legal content on the web space. With this campaign we, along with Spuul, are requesting people to consume entertainment lawfully and support anti-piracy.”