TV & Set-Top Box SoC manufacturers integrate Technicolor’s HDR Decoder technology

MUMBAI: Multiple TV and Set-Top Box (STB) System-on-Chip (SoC) manufacturers have  integrated Technicolor’s HDR Decoder technology into their offerings.


The SoC companies include: Marvell, MSTAR, Sigma and STMicroelectronics. The adoption of Technicolor’s technology by SoC makers, who represent the lion’s share of the market, paves the way for consumer electronics manufacturers to integrate Technicolor’s suite of HDR enhancement technologies, into their 2016 devices. It will allow consumers to access the wave of next-generation content that will become available starting this year.


At the CES 2016 conference in Las Vegas Technicolor announced a series of initiatives that accelerate the broad availability of high dynamic range (HDR) and other next generation entertainment experiences.


Technicolor’s presence in the show illustrates the importance of harnessing open innovation and industry-wide collaboration to bring the most exciting and immersive experiences to market, while protecting existing investments consumers have made in devices and customer premises equipment. 


Technicolor also unveiled a strategic initiative with LG Electronics to collaborate on delivering new content experiences to the home that meet the new UHD Alliance content and display specifications and push the boundaries of video imaging. Early elements of the expanded Technicolor-LG collaboration are on display for the first time this week at CES 2016. The two companies will screen never-before-seen HDR-graded content from multi-Oscar award winning writer/director/producer Francis Ford Coppola.


Technicolor also inked an agreement with Royal Philips to merge their ongoing delivery roadmaps for HDR solutions, including content creation tools, encoding and decoding software and implementation support. As a result of this collaboration, Technicolor and Philips will offer a unique, best-in-class proposition to the market that allows HDR delivery, with full backwards compatibility to Standard Dynamic Range displays. This will simplify HDR deployments for distributors who will be able to send one signal to all of their customers, regardless of which TV they have. Their networks will be future proof as consumers upgrade to HDR displays over the next few years. 


Technicolor will also make available the “Technicolor HDR Intelligent Tone Management (ITM)” solution for silicon. Consumer equipment (CE) devices that feature SoCs containing “Technicolor HDR ITM” capabilities will be able to automatically up-convert all legacy SDR content to powerful High Dynamic Range images on their new HDR devices. Technicolor HDR ITM unlocks millions of hours of movies, TV shows, video games, home videos and photos by adding contrast, wide colour palette, realistic highlights and deep shadow details of native HDR content. The solution is based on the Technicolor Hollywood production technology that was honoured with the 2015 Lumi?re Award from the Advanced Imaging Society for “outstanding technologies that advance the entertainment industry.”


Additionally, Technicolor also showcased how it is advancing the experiences that have ushered in a new era of awe in the media and entertainment sector.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories