MUMBAI: Amazon Web Services (AWS) has agreed to acquire Elemental Technologies, Inc., which is a software-defined video solutions company for multiscreen content delivery.

The acquisition brings together Elemental’s video solutions with the AWS Cloud platform to provide media and entertainment (M&E) companies with integrated solutions to scale video infrastructures as the media industry increasingly moves to internet based delivery.

Elemental software makes it easy for M&E companies to take live and on-demand video destined for traditional networks like cable, satellite, or over-the-air broadcast and re-format that content for distribution to PCs and smart phones, tablets, and TVs. 

“Elemental shares Amazon’s passion for invention and putting the customer first. Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers,” said Amazon Web Services SVP Andy Jassy.

Elemental will continue to operate its business under its existing brand, delivering the full range of solutions for pay TV operators, content programmers, broadcasters, governments, and enterprise customers. Elemental will also expand the integration of its offerings with AWS, and through close collaboration with AWS, accelerate the innovation of next-generation services that feature a range of solutions for customers leveraging on-premises assets, hybrid architectures, and cloud.

“The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally. We’re thrilled to have Amazon supporting our growth and ongoing commitment to our customers’ success,” said Elemental co-founder and CEO Sam Blackman.

Elemental has more than 700 media franchise customers and powers over-the-top (OTT) TV applications like the BBC’s iPlayer, CNNGo, ESPN Score Center, HBO Go, MSNBC Shift, and Sky Go & Sky Now. Additionally, Elemental is supporting the world’s first 4K Ultra HD services including those that were delivered by the BBC during the 2014 World Cup.