ended up with mixed feelings after watching the first episode
of Kahin na Kahin Koi Hain, the new reality marriage
show on Sony Entertainment Television.
The show was Madhuri Dixit Nene all the way. Her melodious
voice which has taken on a lot of maturity in the form of
grain, her captivating smile and her ada made for
compulsive viewing. "Hai," was a viewer's spontaneous
reaction, "She has not lost any of that charm, grace and
energy that catapulted her to the No 1 slot at her peak."
The sets are lavish, and Madhuri is exquisitely clad and
made up. The ambience is distinctly upper class, aspirational
- straight out of a Hum Aapke Hain Koun or any other
upper class family drama movie from the stables of Yash
Johar or the Rajshris.
Sony's good fortune is that Madhuri is back in the public
eye and has also regained her fans courtesy her scintillating
performance in the Bhansali epic Devdas along with
Aishwarya Rai. The timing of her show seems perfect. Madhuri
being the star of the show is a positive, but it is also
a negative. The reason: the wannabe groom, the bride, and
their parents and relatives fade into insignificance. For
any entertainment to work, there has to be interesting interaction,
both positive and negative, in the form of agreement and
conflict amongst the various actors in the piece of work.
Or there has to be one actor who carries the entire piece
on his/her shoulders through sheer histrionic brilliance
And Madhuri seemed to be doing that pretty well in yesterday's
episode. She flirted with the boy and girl who are being
matched and additionally flirted outrageously with the camera,
the viewer. As she swayed on the swing with the prospective
groom, several hearts must have wished they were with her,
in place of the bespectacled Vinod Deshpande.
That's enough reason for people to want to tune in today,
tomorrow, day after and for a while. Sadly, the show seemed
to move at a leisurely pace, and it got over before you
knew it. One expected more out of it and it appears as if
not enough excitement has been built into the show, though
the programming, marketing and ad sales teams have been
working overtime to sell it to viewers and advertisers.
One expected plugs for the show in matrimonial classified
columns in newspapers, posters in various marriage bureaus
- but none of this was resorted to. Sony Entertainment Television
did its bit to ensure that viewers did not tune out during
the commercial break. Madhuri pleasantly popped up all of
a sudden and exhorted viewers not to go away as they were
watching Kahin Na Kahin Koi Hain. An interesting
media innovation, no doubt. Advertisers must be pleased
However, will Madhuri do for Sony what Amitabh Bachchan
did for Star Plus with KBC? At first glance, it appears
she well may. But she will have to come up with her best
performance to date. And questions will then be asked -
how long can she sustain the energy levels? At the outset,
three to six months. After that, Sony would do well to yank
it off and bring it back again later.
(These are indiantelevision.com's first
episode views. We will keep adding to them as the show progresses
over the next few episodes.)