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MUMBAI: Spice Digital, one of the leading VAS players in India, has announced its partnership with the Sangam Kala Group (SKG) to sponsor their annual National Singing Talent Hunt contest- Spice Surtarang. This would provide a national platform to aspiring professional singers all over the country. In the 36 years of its existence SKG has discovered gems such as Sonu Nigam, Shreya Ghoshal & Sunidhi Chauhan- who have since their discovery dominated the Indian singing environment. Some of their recent discoveries that are now household names are Harshit, Abhaas, Vineet,Toshi, Ashpreet, etc.
As the first round of auditions this year are going to be through mobile phones, all those aspiring singers who could not make it to selective audition centers till last year will be able to participate in the competition. The mobile auditions, conducted for the first time in the country, have been made possible through Spice Digital?s Music VAS technologies. ?Mobile Audition? is one of their most unique offerings under this category which will enable aspiring singers to not only record their songs, but also have them voted for by others as a popular choice.
This service, which can be accessed by dialing 54321333 is LIVE across all major mobile operators including Airtel, Vodafone, Idea and Tata.
The Spice Surtarang talent hunt is available for participants in three age groups, Sub-junior (5 to 12 years), Junior (12 ? 18 years) and Senior (18-28 years) across Filmy and Non- Filmy categories. The participants who are short-listed by the mobile auditions process will gain entry into regional rounds held across the country, the winners of which would participate in the National round.
Mr. Saket Agarwal, CEO, Spice Digital Limited said, ?One of the biggest segments within the Mobile VAS business is the entertainment industry. Spice Digital has always recognized and supported fresh talent in the field of music. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access through the mobile radio platform that may otherwise would not have been possible.?
