Satisfying writer, client and customer is biggest challenge: Arunabh Kumar

MUMBAI: The room was jam packed. Industry specialists came in droves to support Indiantelevision.com’s flagship event, Vidnet 2016: Content on the Go, India’s first focused OTT conference.

The speaker line-up made a beefy face. Some of the biggest names shared knowledge and expertise on the podium.

And the one who rose to a thundering applause, thanks to his cult following and inimitable personality, was Arunabh Kumar, CEO & Founder at The Viral Fever.

In a one-to-one with indiantelevision.com CEO, Founder and Editor-in-Chief Anil Wanvari, Arunabh shared some valuable insights on the ever evolving content ecosystem. The session began with the airing of the promo of TVF’s upcoming venture, Tripling.

“This is the first time ever that a promo of a web-series has gone viral. With Tripling, we are touching new levels of execution,” Arunabh said with a chuckle.

Anil, snappy as ever, shot a flurry of questions to Jogi from Pitchers (character played by Arunabh). Answering why TVF is yet to partner with an established OTT platform, the beardy Arunabh said: “We are open to do so, but sadly none can afford us.”
Confident and brave...indeed!!

Arunabh revealed TVF’s upcoming ambitious venture, a full-fledged movie. Yes, a movie which will be a game-changer.

“The team is currently working on it and we assure that it will be three times better than 3 Idiots. It’s going to be a full-length feature film. Once it is complete, we will plan its distribution. All big players in the movie industry have entered web space, so we decided to do the opposite.”

The conversation proceeded with Anil and Arunabh discussing possibilities of a collaborative approach, to merge energies of different creators.

“We would love to work with others. Our aim is simple. Whoever is working with us should be creatively satisfied and feel that they have done their best work with us,” added Arunabh.

TVF has been one of the driving forces in the space of branded content. Arunabh shared his mantra on the same.

“There is more competition now, which is good. It means better content will be produced. Satisfying the triangle of the writer, the client and the customer is the biggest challenge. Though the headcount of content creators have increased, there are enough brands out there to support all of us.”

He summed up with a masterpiece: “The USP is teamwork. You need to have a good team which will believe in your project. Rest, anything can be achieved.”

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