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The Minimalist strengthens leadership team

The company is looking to expand its presence globally

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MUMBAI: The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka. The appointments also come at a time when the company is looking to expand its presence globally and become an organisation recognised for its domain-specific expertise and thought leadership. 

Speaking on the appointments, The Minimalist co-founder Sahil Vaidya said, “We are excited and welcome both Rohan and Amit to The Minimalist. Over the past year, The Minimalist has successfully acquired a wide range of clients across the globe for all three business units. With an increasing level of digitalisation and product focus in the Indian business ecosystem, there is an immediate need for high quality and experienced product design services. Both Rohan and Amit bring very rich sector-specific experience and this will definitely amplify our ability to deliver intelligent products that provide seamless and unique experiences.”

“Most importantly Rohan and Amit share our vision of delivering sterling quality digital products and experiences. In a bid to become the most sought-after player in this space and with the addition of Rohan and Amit, we are sure we are on the right path,” he added.

Speaking on his new role, head of interaction design Saraf said, "I am excited on my new role and to be a part of a team that is diverse and dynamic. The company has a unique energy and the environment is conducive for design thinking to grow on a larger level. We are focused on strengthening our foothold for interaction design services and will continue to invest our energies here. I am excited on this new journey and look forward to solving problems strategically with simple design solutions.”

Rajapurkar added, "The Minimalist is a young organisation overflowing with creativity and fresh ideas. The culture is encouraging and allows one to be vocal about their thoughts and ideas which makes it easy for teams to work with a central objective thus achieving stellar success. The UI/UX domain has been growing rapidly with brands learning the importance of product usability. I look forward to delving deeper into this market, contributing towards the growth of the organisation and working towards achieving our larger goals.”

Saraf who will overlook the interaction design business unit will also lead user experience projects within the SBU. He is a certified usability analyst and a graduate in product design from MIT Institute of Design, Pune. He has worked extensively on user experience assignments for HDFC Bank, Future Group, Standard Bank (South Africa), and Sunlife Insurance, Philippines.

Rajapurkar, on the other hand, brings over 18 years of experience to The Minimalist. Going forward, he will lead the operations and design for UI. In his previous roles, he was responsible for designing UI for leading companies like Axis Bank, Maruti, Hungama, IRCTC and Microsoft. Prior to joining The Minimalist, Rajapurkar was associated with Fractal Ink. 

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