Specials

The 7th Indian News Television Summit a roaring success

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/10/28/new%20nts.jpg?itok=Sfii17Lb

NOIDA: The 7th Indian News Television Summit that was held at The Radisson in Noida, was a huge success with some of the big names in the industry attending the conference.

The day began with a keynote by India TV chairman and editor in chief and the News Broadcasters Association president Rajat Sharma wherein he spoke about the changing face of news and how content as well as ad sales is under pressure and for things to improve, the industry has to get together and find solutions.

He lamented on the horror of having to pay huge carriage fees along with the burden of the ad cap which the NBA is vociferously fighting. According to him, the TV news industry has changed in the last three years with more responsibility having crept into the veins of channels.

This was followed by a one on one with ITV Network MD Kartikeya Sharma wherein he discussed about why he got into the news business, the aim of his news network and its future roadmap to being the biggest news company in the country.

The first session saw NDTV Group CEO Vikram Chandra, TV Today CEO Ashish Bagga, IBN18 CEO Avinash Kaul, Focus News Network group CEO Neeraj Sanan and Doordarshan ADG news Mayank Agrawal speak on the various modes of revenue generation through traditional and digital mediums. Executives highlighted that it was too soon to depend heavily on the digital medium for revenue which will work as a compliment to television but not replace it.

This was followed by a keynote from GroupM south Asia CEO CVL Srinivas who highlighted what brands were looking for in news networks and how the genre is growing year on year. According to Srinivas, news broadcasters need to keep in mind a few things for the future-co creating socially responsible agendas with brands, invest more in digital, new metrics such as consumer sentiment, social buzz, social impact, viewers’ profile and getting into big data.

Following this was a discussion on finding innovative ways for revenue generation that saw Zee Sangam national sales head Harsha Vardhan Dwivedi, India TV senior VP and country head ad sales Sudipto Chowdhuri, CNN-IBN and IBN7 national revenue head Vishal Bhatnagar, IPG Mediabrands CEO initiatives Anamika Mehta and Times Television Network senior VP and business head for branded content Hemant Arora.

An informative presentation by Amagi co-founder KA Srinivasan enlightened the audience about utilising geo-targetting to increase revenue for various channels of a network and also more focused reach for a brand.

The day concluded with an editorial session that discussed how much editors are willing to allow ad sales to interfere with content for higher revenue. ITV Network editor in chief Deepak Chaurasia, senior columnist QW Naqvi and Mi Marathi consultant Nikhil Wagle discussed on how much an editor can mix with the ad sales team and how much of interference by them is acceptable.

With the belief that the discussions between the various stakeholders of the industry will propel better returns for the community as a whole, we look forward to the Indian News Television Summit 2015.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/30/Vijay-Subramaniam.jpg?itok=CnCjlTo_
Amazon Prime Video India’s Vijay Subramaniam on content strategy, audience response, product proposition

India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent. Amazon Prime Video, one of the leading global contenders, is aggressively expanding its Indian original...

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/image.jpg?itok=b7Uo4Vru
Sony Pictures Networks' sports cluster's year in review, road ahead

In the tough two-horse race of Indian sports broadcasting, Sony Pictures Networks has had a slight edge over Star India when it comes to football events, while the latter holds the sway in Indian cricket. Currently, the NP Singh-led network is in charge of premier football properties like La Liga,...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/iamge.jpg?itok=dcivEwoi
Inside ZEEL’s ambitious new bet on Zee Studios Originals

MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself saddled in the hot seat at Zee Studios as head of its digital content arm. She's been quick off the blocks, equipping herself to be battle-ready within two months of her arrival at the...

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sun_0.jpg?itok=qe2OCQAU
Sun continues to shine on its namesake broadcaster

Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less than forty per cent of television viewership in India is from South India. According to a Sun TV Network investor presentation, the addressable television...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/year_0.jpg?itok=YmsXp7Oc
Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/Deepika_Tewari.jpg?itok=CH-WK1ee
Modern brand marketing methods not just digital-exclusive

The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/aaa_1.jpg?itok=0Cnszvsa
Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/st.jpg?itok=t88Gntxw
2019 OTT TV trends in Asia and India

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings. With falling smartphone prices, OTT content market saw a boom in India as players across the spectrum set up shop. Original...

Specials Year Enders
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/10/DTH.jpg?itok=ZQjy1M4D
TRAI tariff order, disruption posed challenges to DPOs in 2018

Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories