Specials

The 7th Indian News Television Summit a roaring success

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/10/28/new%20nts.jpg?itok=REqiRdJq

NOIDA: The 7th Indian News Television Summit that was held at The Radisson in Noida, was a huge success with some of the big names in the industry attending the conference.

The day began with a keynote by India TV chairman and editor in chief and the News Broadcasters Association president Rajat Sharma wherein he spoke about the changing face of news and how content as well as ad sales is under pressure and for things to improve, the industry has to get together and find solutions.

He lamented on the horror of having to pay huge carriage fees along with the burden of the ad cap which the NBA is vociferously fighting. According to him, the TV news industry has changed in the last three years with more responsibility having crept into the veins of channels.

This was followed by a one on one with ITV Network MD Kartikeya Sharma wherein he discussed about why he got into the news business, the aim of his news network and its future roadmap to being the biggest news company in the country.

The first session saw NDTV Group CEO Vikram Chandra, TV Today CEO Ashish Bagga, IBN18 CEO Avinash Kaul, Focus News Network group CEO Neeraj Sanan and Doordarshan ADG news Mayank Agrawal speak on the various modes of revenue generation through traditional and digital mediums. Executives highlighted that it was too soon to depend heavily on the digital medium for revenue which will work as a compliment to television but not replace it.

This was followed by a keynote from GroupM south Asia CEO CVL Srinivas who highlighted what brands were looking for in news networks and how the genre is growing year on year. According to Srinivas, news broadcasters need to keep in mind a few things for the future-co creating socially responsible agendas with brands, invest more in digital, new metrics such as consumer sentiment, social buzz, social impact, viewers’ profile and getting into big data.

Following this was a discussion on finding innovative ways for revenue generation that saw Zee Sangam national sales head Harsha Vardhan Dwivedi, India TV senior VP and country head ad sales Sudipto Chowdhuri, CNN-IBN and IBN7 national revenue head Vishal Bhatnagar, IPG Mediabrands CEO initiatives Anamika Mehta and Times Television Network senior VP and business head for branded content Hemant Arora.

An informative presentation by Amagi co-founder KA Srinivasan enlightened the audience about utilising geo-targetting to increase revenue for various channels of a network and also more focused reach for a brand.

The day concluded with an editorial session that discussed how much editors are willing to allow ad sales to interfere with content for higher revenue. ITV Network editor in chief Deepak Chaurasia, senior columnist QW Naqvi and Mi Marathi consultant Nikhil Wagle discussed on how much an editor can mix with the ad sales team and how much of interference by them is acceptable.

With the belief that the discussions between the various stakeholders of the industry will propel better returns for the community as a whole, we look forward to the Indian News Television Summit 2015.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/DTH-inside.jpg?itok=jUat5Lv6
The growth of DTH in India

MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/inside.jpg?itok=fXb53zWv
Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image%203.jpg?itok=w_TR5TiK
Guest Column: As digital spreads wings, bolstering security is paramount

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20page.jpg?itok=yOoLpXQn
BARC India gets thumbs up for 2016...but challenges remain

“By definition, remarkable things get remarked upon,” so said Seth Godin, entrepreneur-turned full time speaker, writer and blogger.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image.jpg?itok=quiq6PVc
Guest Column: Measure by Measure

Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me begin, by reflecting on the year that was.  

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Inside%20image.jpg?itok=F94Nk64U
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/logo.jpg?itok=grS2PQtE
Guest Column: Regulating video in Internet age: Pressing challenges, slow movement

Video markets in Asia, as in other parts of the world, are being swept by a wave of commercial and technological adjustment to the rise of internet-delivered video, frequently referred to as “OTT” television. Unfortunately, in most countries adjustment of regulatory policies by governments is way...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/inb-800x800.jpg?itok=rkx_ocjD
Regulations 2016: Of DeMon challenges, changing goalposts & rampant litigation

The regulatory regime in 2016 not only continued to struggle keeping pace with fast-marching technology (4G is passé, 5G is being talked in some countries), but lack of consensus amongst stakeholders on major issues meant that litigation was rampant, thus leading to changing milestones.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/vivek1-800x800_0.jpg?itok=xnGHpaF4
Guest Column: 7 digital trends that will dominate 2017

As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? "Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories