Nippon TV heading to Mipcom with new drama series, new entertainment series, and new format


MUMBAI:  Marking the 10th Anniversary of its popular format Dragons’ Den (Shark Tank in the US), Nippon Television Network Corporation (NipponTV), the leading commercial broadcaster and network in Japan offering entertainment, anime, documentaries and news, announced today that the company will be heading to MIPCOM with a new drama series, Death Note (11 x 60’), a new entertainment series, MATSUKO-ROID (13 x 30’), and its newest format, the observational reality/game show The Kindergarten (13 x 30’). The announcement was made today by Yukiko Kimishima, Divisional President of International Business Development.

“One of our key mottos at Nippon TV is ‘viewers come first’ and we are confident that these three news projects will be well received by our Japanese audiences, as well as viewers around the world for our format The Kindergarten,” commented Kimishima.  “We are also delighted to be celebrating the 10th Anniversary of our international format hit Dragon’s Den which continues to soar in both popularity and ratings in over 25 countries and regions.”

The first title up for Nippon TV is Death Note which is based on the world-renowned comic book serialized between 2003 and 2006 that currently boasts over 30 million copies printed in Japan. This live-action drama series follows Light Yagami’s quest to kill off all criminals and create a world without bad people while using a notebook.

Nippon TV – MIPCOM 2015 – New Titles2-2-2-2-2 known as Death Note.  The animation remake of this series has been broadcast and/or streamed in over 150 countries and regions and remains highly popular. In addition, two live-action movies and a musical have been produced, making it a truly multi-platform content. 

Next up is the new entertainment series MATSUKO-ROID that marks the world’s first TV show where one of the hosts is an android.  The series features Japan’s most famous cross-dressing commentator Matsuko Deluxe and his life-size android Matsuko-Roid, made by cutting edge technology that was developed with the supervision of Professor Ishiguro of Osaka University. The android travels to various places, sometimes to rural areas far from Tokyo, and talks with local people. The real host in Tokyo is connected by Internet and shares his good advice with the locals. This program discusses what television and the world will be like when androids become mainstream.

Rounding out the slate for Nippon TV is The Kindergarten, an observational reality/game show series.  The Kindergarten has been successful for over 17 years in primetime Japanese TV and is now being offered as a format for the first time. Utilizing fun tactics, including mysterious monsters, a quiz game, and on-camera confessions, this show captures the adorable moments of kids when cameras are placed in kindergarten classes revealing the sweet charms of children’s daily life through engaging games.

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