Specials

MIPCOM 2014: What do buyers want in 4K?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/10/18/mipcom.jpg?itok=q2DZLAL2

MUMBAI: 4K is on everyone’s mind. Even when Indian direct to home (DTH) players, Videocon d2h and Tata Sky launched their 4K set top boxes (STBs), everyone questioned if there was enough content available in 4K. The same was discussed even at the just concluded MIPCOM 2014 at Cannes in the session ‘What do buyers want in 4K?’

The session which saw Sky Deutschland EVP programming Gary Davey, France Télévisions director of future media Eric Scherer, Atlantic Productions director of operations Ruth Sessions and Red Bull Media House head of commercial distribution Bernhard Hafenscher speaking on the issue which was moderated by journalist & industry consultant Chris Forrester.

Talking about the general prospect for 4K in the world, Davey said that a platform like Sky Deutschland is excited about the sea change that content is set to witness. “We will be very active on 4K. While we haven’t decided a launch date as yet, we are committed to it,” said Davey.

What is interesting is that the take-up for 4K has outperformed even high definition (HD). So, is it the broadcasting push, the industry push or the consumer pull? Said Davey, “According to me, people just love the idea of big screen viewing with higher resolution.”

For Sessions, content creators today are telling stories for multiple platforms and so a lot of them are filming it in 4K. Atlantic Productions has been filming in 4K for the past four years. “We have always been hungry for resolution and I believe in future proofing. So for the right projects, where we thought that stories that we are saying today will be relevant for the next 10-15 years, we film in 4K,” said Sessions adding that stories benefit when told in 4K.

Television today has the risk of being over passed by new barbarians-Netflix and by millennial kids. “France TV too, have decided to test with 4K,” added Scherer.

During the discussion, one thing which came out clearly was that it is sports and sports events which will be most important in 4K. “People can become a part of the sport, when they watch it in 4K. Once the market grows, we will have a lot of content in 4K,” said Hafenscher.

The other content created in 4K will include high end documentary movies and arts content. “You have to pick the projects for 4K. It needs to mean something and add value,” informed Davey.



In 3D and 4K quality, there is a lot of information in every shot. “There is so much going on in the image, because of the depth,” said Sessions.

While content creators are excited about filming in 4K, the extremely high production cost is what keeps them on their toes. “The cost depends on the category of the content. It is expensive, but not multiple of costs. The cost increases also because of multiple use of cameras,” informed Scherer.

So will 4K percolate to broadcasters? “It will take a little longer than people expect. For a long time, we will be cherry picking the content in 4K. In fact all the promise that ultra HD had made has not been realised as yet,” informed Davey.

According to the panel, in the next five years, the world could see two-three 4K channels, which would start as special events and then move to a full-fledged channel.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/11/Inside-Digital-India%20%281%29.jpg?itok=CnwOsdre
Rs 12 billion budgeted for 'Digital India' '17-18

With the Government’s emphasis on cashless and paper-less working, electronic governance gets the highest chunk of Rs 4.0055 billion out of the overall budget of Rs 12.1642 billion set aside for Digital India for 2017-18.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/10/Ravi-Shankar-Prasad%20%281%29.jpg?itok=Xf9axe3G
Ravi Shankar too hopes DTH will support Swayam

Union Minister of Electronics & Information Technology and Law & Justice Ravi Shankar Prasad said, “The budget of Modi government for 2017-18 is historic and unprecedented. This is a budget for bold India, clean India, eager to tap its potential. Based on the pillars of efficiency,...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/08/deep-sengupta%20%281%29.jpg?itok=tSmYMgrN
Budget '17: SAP enables mid-sized cos to go digital

Aligning to the Union Budget 2017, SAP SE announced the launch of SAP S/4HANA Private Cloud, the next generation business suite tailored for midsize companies, which will be available at a simple and affordable subscription pricing.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Untitled-1_1.jpg?itok=GUdW5mAy
Budget '17: Rural net will facilitate travel bookings

The union budget has broadly focused on themes such as the farming sector, the tourism industry, development of road network, and infrastructure. The high speed internet connectivity in rural areas will now be the biggest advantage to the travellers.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Nippon%20TV-800x800.jpg?itok=mQBFe8uo
MIP '17: Nippon TV gears up with two scripted, three non-scripted formats

MUMBAI: Having recently been crowned ratings champion for the third consecutive year in Japan, coupled with the tremendous success of its scripted drama Mother which has received numerous offers from around the world and is a ratings success in Turkey as ANNE, Nippon Television Network Corporation...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/03/Untitled-1_0.jpg?itok=xexBn2BM
Budget '17 initiatives will drive overall demand, believe startups

Startups are in a celebratory mode after the presentation of the Union Budget 2017 by the finance minister Arun Jaitley. He announced that small businesses with an annual turnover of Rs 50 crore will now have to pay five per cent less income tax, in order to make micro, small and medium enterprises...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/03/BUDGET02%20%281%29.jpg?itok=7R6eUsBF
Top M&E industry honchos see no major benefit from Budget '17

MUMBAI: With the Union Budget’s focus on rural and infrastructure sectors, the media and entertainment (M&E) industry seems to be disappointed as the budget does not offer much. Though the sector is hoping to get some benefit through the digital push mentioned in the budget, expectations were...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/02/INSIDE%20%281%29.jpg?itok=2a1xE-59
Budget '17: Leading digital players hail sectoral boost

“Digital economy helps in cleaning up the system, has transformational impact, energises private investment through low-cost credit, and benefits the common man,” asserted finance minister Arun Jaitley while announcing the Union Budget 2017 on 1 February. The budget 2017 emphasised a lot on the...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/02/prasar%20bharati-800x800.jpg?itok=K9OEduaZ
Budget '17: Prasar Bharati grant-in-aid down, film sector's aid up

NEW DELHI: The grant-in-aid for Prasar Bharati has come down marginally from the revised estimates from Rs 4500 million in 2016-17 to Rs 4300 million for 2017-18. This includes a grants-in-aid to the pubcaster of Rs 3500 million and a separate grant-in-aid to it for the Kisan Channel of Rs 800...

Specials Budget Budget 2017

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories