MDS to debut at MIPCOM 2014


MUMBAI: It has been a pioneer in the art and technology of computer animation and digital VFX in India since the early 90s. Carrying the legacy of world-class 3D animation and digital visual effects for over 17 years, Maya Digital Studios (MDS) stands for continuous innovations and cutting-edge technology.

It also offers competence in high-quality 2D animation as well as Stereoscopic 3D conversion of content. It has demonstrated the capability to conceptualise and produce complex feature film length animated films like Ramayana: The Epic.

Travelling for the first time to MIPCOM, the biggest content market in the world which attracts more than 12,000 participants from more than 100 countries, MDS is all geared for it.

Says MDS head sales and marketing, creative writer Devdatta Potnis: “We are one of the largest television animation production houses in the country. We are doing shows for all the leading broadcasters in India and are looking at widening our horizons with MIPCOM.”

As an exhibitor, it plans to sell animated TV series and capture those audiences with the Hindi content that it has on its plate. Moreover, the company is seeking international co-productions for its upcoming projects. “We have set up a few meetings where we will be discussing selling of rights of the shows that we already have. That is our main agenda,” says Potnis.

Apart from a focus on the high-end animation outsourcing, MDS is now also focussed on the development of IPR content, through the creation of Indian content that crosses over globally. MDS's recent offerings, The Adventures of Motu Patlu and VIR -The Robot Boy, are drawing high TRPs in the Indian kids TV space.

At this year’s MIPCOM, the company is moving to broader territories like outside of Asian or European markets. Its aim is to focus on platforms like television, digital and VOD.

MDS has had undertaken international collaborations to produce content for BBC (UK), Ragdoll (UK), Rainbow, Mike Young Productions (USA), Electronic Arts (Canada), Sony (USA), Activision (USA), Google (USA), Big Screen Entertainment (India), VGI Entertainment (UK), Brown Bag Films (Ireland), Flickerpix (USA), Norm Hill Entertainment (USA) and Sparky (Singapore) amongst others.

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