INsight-Flare to produce reality competition 'The Line'

CANNES: INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

The Line

The premise of The Line is simple, but epic; Race 15-25 kilometers in one absolutely straight line, no matter what the terrain. The challenge is set by placing the line across cities, suburbs, swamps, factories or even golf courses.

Two teams of nine contestants race from one end of the line to the other, starting at opposite ends. They have follow the line to the finish faster than their opponents, passing the other team along the way.

But there is a catch:  although the line can be up to 25 kilometers long, it is only ever 25 meters wide and every time a team strays outside that boundary it is penalized.

That means the teams have to negotiate rivers, buildings, obstacles and less than welcoming locals… just to stay inside the line.


Bringing the next generation of television broadcasting. INsight is an inspiring UHD TV channel created for the millennial viewer who wants to watch real trending content told through incredible stories. Watchable wherever and whenever the viewer wants. INsight is committed to pushing the boundaries of linear and non-linear broadcasting and brings first-class programs to viewers globally, all in Ultra HD. INsight commissions and broadcasts over 200 hours of brand new, original Ultra HD content per year. 

Flare Media

Flare Media has a wide range of formats they create from concept to final production. From reality to big game shows and from scripted to daily stripped. Flare Media produces TV shows for national and international, commercial and public broadcasters. 

The Line is the first production under the strategic collaboration agreement between INsight and Flare Media.

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