Specials

FremantleMedia brings 'Familiar Taste' to MIPCOM

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/familier-taste-800x800.jpg?itok=IU6u6Zn5

CANNES: FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Co-developed by Zhejiang Satellite and Purity Media, the deal to distribute the format rights internationally was brokered through FremantleMedia China CEO Vivian Yin following a successful competitive pitch with other international producers and distributors.Familiar Taste is the first Chinese property that FremantleMedia has brought to the market as part of FremantleMedia’s wider strategy to use its network to give local producers an international platform for their content.

Each week in Familiar Taste a celebrity - aided by the show’s hosts - prepare the surprise culinary treat for the person they love or admire. It could be a parent, a sibling, an old primary school teacher or sports coach. Through interviews we learn why this person means so much to the personality and the significance of the dish they want to prepare to thank them. Having established a plan of action, the host then helps to prepare for the big occasion: accompanying them as they shop for the best produce, advising on the preparation of the meal, and helping dress the dining space.

All the while, they hide the preparation from the loved one, sometimes with comedic results! As the emotionally-charged surprise is revealed, our celebrity is able to thank their guest in the most delicious way possible – through smell, taste and enjoyment of the food they have lovingly prepared and shared.

FremantleMedia executive VP of global acquisitions & development, Vasha Wallace, said: “Familiar Taste is a beautifully warm and hugely emotional show that will have viewers laughing and crying in equal measure. It cleverly uses food as a means of saying thank you to those people we sometimes take for granted. This is the first time we’ve brought a Chinese format to the international market place and we’re really excited that we can support Zhejiang Satellite and Purity Media in providing a showcase for it at MIPCOM 2016.”

Zhejiang Satellite TV Station director of strategic development center, Hangying Yu, said, “Familiar Taste conveys sincere emotions through delicious food and presents more possibilities of a food show to audiences by breaking the traditional ways to do it. It uses more interesting format design to genuinely let food and flavor express love and provide a more profound connection between food and emotion. We are so delighted that this Chinese format can be distributed to the world. And we hope that by this kind of culture spread, we could let the world better understand China.”

Purity Media general manager Jinma said: “I’m proud to say that Familiar Taste can be called a dark horse in the TV shows aired this year. The program is totally original and designed by our team based on tons of research and discussion. Both the critical acclaim and excellent ratings are the reasons why it has attracted such global attention. This show is so unique in that it’s not a conventional food show. Every ordinary dish contains a little untold touching story. That’s why Familiar Taste could attract those super stars’ participation and stand out in these years' countless outdoor reality shows. Also I believe that the key element of the show is universal. People all have this kind of experience to feel love and pay gratitude by having a Familiar Taste.”

Season One of Familiar Taste proved to be a rating success in China when it was broadcast on Zhejiang Satellite earlier this year. The show gained an average 1.3 and came first in its time slot - and the broadcaster has already commissioned a second season.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/miptv%20%281%29.jpg?itok=wl-E69cK
MIPTV: Digital fronts to showcase latest programming alongside content creation brands

MIPTV 2017 will put a special emphasis on the new generation of digital content studios aiming at engaging with audiences as part of the Digital Fronts showcase.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Shridhar%20Subramaniam%20and%20Thomas%20L%20Vajda.jpg?itok=c1HuYYXL
FICCI FRAMES: Legitimate screens, stricter laws, best practices for IPR

MUMBAI: A National Intellectual Property Rights policy is a healthy prescription for the creative industry that seeks to provide an enabling framework for monetisation, protection and enforcement of copyright, but this can only succeed if there is robust law enforcement in addition to more punitive...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/FICCI_Frames_2017%20%281%29.jpg?itok=bavvvr9c
FICCI Frames 2017: Birth of other mediums cannot kill traditional TV

MUMBAI: The fast changing scenario and the content ecosystem have gone through a significant change over the years and are keeping all the production houses and the broadcasters on their toes. The 'Grammar of the new TV content' on the second day of FICCI FRAMES 2017 was discussed as experts from...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Aranb-goswami-ficci-800x800.jpg?itok=-EJIhzkv
Arnab Goswami: Best time to enter news market when there's no leader

MUMBAI: Whether off screen or on screen Arnab Goswami is a passionate and animated speaker, though some would say he’s given to histrionics. "The best time to enter the (news) market is when there is no leader," Goswami said with his trademark flourish, barely few months after leaving Times TV...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/raj%20%281%29.jpg?itok=-NRkQv4f
'Make piracy an economic offence, good cos 'badvertise' too'

Protection and enforcement of copyright continues to remain a challenge for the Media and Entertainment industry. According to estimates, rogue or pirate sites earned 35 per cent more revenues than the Indian Film Industry in 2016.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Brijesh-Singh.jpg?itok=xj2jjHJI
FICCI Frames ’17: Maharashtra to form IP crime unit to fight online piracy

MUMBAI: Well, well. The Indian media industry and the government are finally getting serious about content piracy. After Telangana Intellectual Property Crime Unit (TIPCU), Copyright Force and the government-mandated Copyright Board, Maharashtra state is all set to get Maharashtra Intellectual...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/FICCI_Frames_2017%20%281%29.jpg?itok=n-qaHXPv
FICCI-KPMG report: Rural India fuels digital consumption; FTA channels gain prominence

MUMBAI: The ‘Bharat’ story strengthened with expansion of rural measurement in TV and 4G data price wars deepened digital consumption, which were spurred further by mobile Internet and smartphone penetration. While print and films segments were supported by growing demand from the regional markets...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/FICCI_Frames_2017.jpg?itok=mUqT5idy
FICCI Frames 2017: Stakeholders feel regulations cripple monetization

MUMBAI: In keeping with the tone set in the morning about the changing scenario as far the political climate and censorship were concerned, every participant was keen to hear what the Government had to say about this on day one of the FICCI FRAMES meet here.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/FICCI_Frames_2017%20%281%29.jpg?itok=bnqpprsI
FICCI-KPMG report projects TV sector to reach Rs 1166 bn by 2021

The year 2016 was a mixed bag for the Media and Entertainment (M&E) industry. The sector is projected to grow at a faster pace of 14 per cent over the period 2016–21 with advertising revenue expected to increase at a CAGR of 15.3 per cent, according to a report released today.

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories