Blue Pixels Animation Studios is geared for its MIPCOM debut


MUMBAI: It is time for the biggest content market in the world which takes place in the small picturesque village of Cannes in the south of France. MIPCOM which attracts more than 12,000 participants from more than 100 countries, is held at Palias des Festivals off the Croissette.

And their sole purpose: vigorously buy and sell content - for every screen, whether television or the phablet or online or the phone and for every window - whether terrestrial or IPTV or pay per view or VOD. It’s the biggest platform for broadcasters and distributors to meet, exchange ideas, thoughts and content worldwide.

Blue Pixels Animation Studio director Vivek Bolar is kicked about his company’s date with MIPCOM this year. Says he, “It is our first year at MIPCOM as an exhibitor and we know it will give us ample opportunities to meet distributors, know them and get their feedback on the content that we have created.”

The five-year old production house strives to create entertaining stories and memorable characters. As an artist driven studio, it is built around an exceptional and talented team of artists. Having its feet firmly in 3D animation, Bolar believes it has a strong hold in architectural visualization and has been recently expanding into intellectual property (IP) creation.

The reason for attending MIPCOM this year he reveals is that it’s a platform where his company can interact with the distributors. “All the broadcasters and distributors attend MIPCOM and MipJunior. We have updated our work which we will show them and hopefully should close a few deals or get further insights on how to get it better.”

He recalls the moment when he attended MIFA event that was conducted in Annecy this year. “Our IP, "Ande Pirki" made its first global appearence in MIFA and we opened to some excellent reviews.”

This MIPCOM, their main focus will be to showcase  the updated promo and a  webisode to the distributors and broadcasters. Based on the response and feedback , it plans to create 7-minute 52 episodes.

Focusing not only on linear television, it has also created a special content for the digital audiences.

Not aiming to target any specific market, Bolar believes, it has an advantage and can be sold all over as the content is non-verbal. “We are going through a distributor, who can leverage their contacts throughout the world and can sell the content as far and fast as possible.”

The animation studio plans to target all platforms - whether it is IPTV, mobile, VOD or free to air platforms. " but right now our main focus is to create contents  for linear and digital platforms only" .

So what does the studio expect from Mipcom this year? “To close some great deals for this IP," signs off Bolar.

Latest Reads

Promaxbda india 2018 announces puja vohra and glenn urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames
M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India's M&E sector’ which captures key insights from the exciting and fast growing Indian M&E sector.

Specials Event Coverage Ficci Frames
Ficci Frames 2018: Smriti Irani for highlighting M&E's economic importance

MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani said yesterday it is imperative that the country as a whole projected the economic value that the industry lends to the country...

Specials Event Coverage Ficci Frames
New initiatives at FICCI Frames 2018

MUMBAI: The 19th edition of FICCI Frames to be inaugurated by the I&B and Textiles minister Smriti Irani on March 4 is all set to be a grand event. There are a lot of interesting sessions lined up with few new initiatives this year. The annual media and entertainment global convention...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories