Blue Pixels Animation Studios is geared for its MIPCOM debut


MUMBAI: It is time for the biggest content market in the world which takes place in the small picturesque village of Cannes in the south of France. MIPCOM which attracts more than 12,000 participants from more than 100 countries, is held at Palias des Festivals off the Croissette.

And their sole purpose: vigorously buy and sell content - for every screen, whether television or the phablet or online or the phone and for every window - whether terrestrial or IPTV or pay per view or VOD. It?s the biggest platform for broadcasters and distributors to meet, exchange ideas, thoughts and content worldwide.

Blue Pixels Animation Studio director Vivek Bolar is kicked about his company?s date with MIPCOM this year. Says he, ?It is our first year at MIPCOM as an exhibitor and we know it will give us ample opportunities to meet distributors, know them and get their feedback on the content that we have created.?

The five-year old production house strives to create entertaining stories and memorable characters. As an artist driven studio, it is built around an exceptional and talented team of artists. Having its feet firmly in 3D animation, Bolar believes it has a strong hold in architectural visualization and has been recently expanding into intellectual property (IP) creation.

The reason for attending MIPCOM this year he reveals is that it?s a platform where his company can interact with the distributors. ?All the broadcasters and distributors attend MIPCOM and MipJunior. We have updated our work which we will show them and hopefully should close a few deals or get further insights on how to get it better.?

He recalls the moment when he attended MIFA event that was conducted in Annecy this year. ?Our IP, "Ande Pirki" made its first global appearence in MIFA and we opened to some excellent reviews.?

This MIPCOM, their main focus will be to showcase  the updated promo and a  webisode to the distributors and broadcasters. Based on the response and feedback , it plans to create 7-minute 52 episodes.

Focusing not only on linear television, it has also created a special content for the digital audiences.

Not aiming to target any specific market, Bolar believes, it has an advantage and can be sold all over as the content is non-verbal. ?We are going through a distributor, who can leverage their contacts throughout the world and can sell the content as far and fast as possible.?

The animation studio plans to target all platforms - whether it is IPTV, mobile, VOD or free to air platforms. " but right now our main focus is to create contents  for linear and digital platforms only" .

So what does the studio expect from Mipcom this year? ?To close some great deals for this IP," signs off Bolar.

Latest Reads

Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories