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The X Factor continues to hit the high notes across the Globe

MUMBAI: The ultimate singing competition, The X Factor continues its global success with a host of re-commissions across Central Eastern Europe. FremantleMedia and Romanianbroadcaster Antena 1 today announced anoutstanding three year dealthat will see the Syco Entertainment owned format,The X Factor, produced for a further three seasons. STB (Ukraine), TV Klan (Albania) and Eurasia 1 (Kazakhstan) willalso launch new seasons of the show, giving even more opportunities for aspiring singersfrom across the world to step in to the spotlight.



The format has proved a huge success in Romania, with the first three seasons of the show having grown year on year. The third season attracted an impressiveaudience of1.5million viewers, outperforming the broadcaster average by 80% and achieving audience shares of 130% higher than the broadcaster average amongst adults 18-49.



STB(Ukraine)has also signed the show for a fifth run after the previous season became the country’ssecond highest rated entertainment show in 2013.Building on series on series growth, TV Klan (Albania) willpremier their fourth season whilstEurasia 1 (Kazakhstan)will alsolaunchtheir fifth and sixth seasons.



Daniela Matei, CEO Nordics, Central Eastern Europe & Balkans said:“The magic of The X Factor continues to spread across the world.The new renewals further strengthen the brand’s position as one of the leading entertainment formats in the world.”



Over 350m viewers have watched The X Factor format across the globe since its launch in 2004. The global hit entertainment format continues to enjoy massive success in 48 territories with an outstanding list of top ratings, chart success and online/social buzz.

 

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