MUMBAI: TV format distributor Distraction Formats will launch CBC‘s gameshow The Next Great Leader at Mipcom.

The television trade event takes place in Cannes, France from 8-12 October 2007.

CBC executive director factual entertainment Julie Bristow says, ‘The CBC, in partnership with Magna International, is thrilled to be launching this exciting new format at Mipcom. This entertaining political game show was a big hit with Canadian viewers.

" The launch of The Next Great Leader also marks the start of an exclusive relationship with Distraction Formats. We are delighted to announce that Distraction, known worldwide for their expertise in marketing television formats, will represent CBC‘s Factual Entertainment formats internationally."

The Next Great Leader is a high stake, political debate competition format for young men or women who are ready to share the ideas for making their country a better, stronger and more prosperous place.

18-25 year olds are invited to submit a three-to-five-minute video taped speech with their ‘Leadership Message‘. A panel of judges select 25 of the best applicants from over 500 submissions where four finalists are eventually selected to participate in the televised one-hour finale special.

Tensions run high as the four contestants are quizzed by an esteemed panel of four former national leaders. The stakes are high - with a cash prize of $50,000, a coveted Magna-Dominion-Fulbright six month internship and the prestigious title of The Next Great Leader, this top reality game show provides its audiences with an extraordinary unique insight into politics and former world leaders.

Distraction CEO Michel Rodrigue says, "I am thrilled to be representing CBC with the launch of this top format and I am very much looking forward to this new relationship. I am highly confident that the coming months will be just as fruitful for Distraction and our new partner‘.