Specials

FILMART: Internet aids nonlinear content delivery on multiple screens, maximises value

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/16/FILMART.jpg?itok=JQu_oOCa

HONG KONG: Content creators and producers have highlighted the opportunities the Internet is creating for Asia’s entertainment industry at a panel discussion during the HKTDC Hong Kong International Film and Television Market (FILMART), which ends today at the Hong Kong Convention and Exhibition Centre.

A premier trading platform for the international entertainment industry, this year’s FILMART welcomes more than 800 exhibitors from 35 countries and regions. A series of thematic seminars led by global industry leaders are held during FILMART, including the 14 March session entitled “Is the Internet a Challenge or Opportunity for the Show Business?” While the expert panel urged the need for transformation and development in order to maximise the opportunities that the Internet presents in the longer term, most agreed there were short-term challenges that are affecting the profitability of film and television houses.

The panel’s moderator Peter Lam, the Vice President of the Hong Kong Televisioners Association, said greater collaboration between stakeholders, a focus on outstanding content and a willingness to experiment would see a more prosperous future.

“Even if, for the time being, they are not making a profit they would like to build and develop for the future,” he told the panel.

To open the discussion, Gu Guoqing, the General Manager of China Film Promotion International Ltd, argued the Internet was another platform for filmmakers and that the ability to deliver nonlinear content presented the industry another vehicle to maximise value and deliver content to multiple screens.

“I don’t see the Internet as such a threat,” Mr Gu said. “Viewers have gone from the cinema to online with 750 million paid subscriptions, online streaming and integrated content. In the Internet age I think that the line between virtual reality and film and television is blurring. The Internet is a factor for change. We can have immersive experiences.”

The Chief Content Officer of iQIYI.com, Wang Xiaohui, touched on some of the ways that the Internet has changed the lifestyles and habits of viewers, noting that there were increasing opportunities to watch content, be it at home, on public transport or sharing content on social media. In order to capitalise on changing trends, the need for good content was increasingly important.

“In the short-term, it’s quite challenging since we cannot make a profit, but in the long-term we can see the promise,” Mr Wang said. “But all in all, content is still the basic way to success. I think the film industry is prosperous but it should focus on good content. We should follow the trend to make our own unique content.”

A discussion on the challenges prompted Akinori Kobayakawa, President, Kyushu Associations of Independent Entrepreneurs, to chart the short-term revival of the entertainment industry. An emphasis on collaboration and on engineering could create opportunities because the Internet was driven by people and was a human machine.

“You need to create a strategy no matter the outcome,” he said. “The current situation can be described as chaos, so what we have to think about today is working against the old common sense. We cannot use the old common sense to adjust to the situation because what is happening with the Internet and the impact of the Internet is unpredictable.”

Joe Suteestarpon, CEO, Mediaplex International, has played a significant role in developing a subscription video on demand service called DOONEE for the Thai market. In working with that country’s 22 traditional broadcasters, they had created a new space for the audience to enjoy high-quality content.

“Everything is on demand and there is no exception for television,” he told the audience. “Right now the client is the one that is controlling the industry. People are still consuming the content but the format has changed. It’s a nonlinear world.”

Szeto Kit, Director & CEO, Dim Sum TV said the Internet had revolutionised his business. He has found that consumers would pay for subscription content, an experience he had enjoyed in his own business. The Chinese mainland was an excellent test bed for a traditional broadcaster transforming into an Internet-based content provider.

“The television industry is entering the Internet age and streaming is completely changing the traditional establishment,” he said. “China is an excellent example of what might happen next.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Ajit%20Mohan%20and%20Anil%20wanwari.jpg?itok=heQoHePx
Competing with Google & FB on free side and with Netflix and Amazon on subscription -- Hotstar CEO Ajit Mohan

One of the early movers in the Indian over the top (OTT) space, Hotstar – - part of the Twenty First Century Fox-owned Star India – has been setting a scorching pace for itself. In a nation where high data costs made customers wary of consuming content when on the move, it displayed a voracious...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Sameer_Nair-vidnet17.jpg?itok=D0sNjXrP
ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

MUMBAI: It was in the year 1994 that Sameer Nair was hired as a director-producer in the television industry. Shortly later, he became Star Movies' executive producer.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/arnab.jpg?itok=H4wNrBGe
Republic to debut VR content from August for viewers

English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/vidnet_2017_800X800.jpg?itok=Q7p3Y11-
Cable TV, DTH and OTT distribution

MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vidnet-Story.jpg?itok=0kascM1t
VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ian-Barrett.jpg?itok=Pg3M8m2R
Telly awards: Mediaboss, Discovery, Disney, Fox & Viacom among winners

MUMBAI: The Telly Awards has named Mediaboss as a winner in seven categories in the 38th Annual Telly Awards. Two pieces received the highest honor, a Silver Telly. Mediaboss is an award-winning full-service production and post company creating content for distribution across all media platforms.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/FICCI.jpg?itok=4EpczuIP
Furthering 'Brand India': Film & entertainment buyer-seller meet at Festival de Cannes

NEW DELHI: A buyer-seller meet is being held during the Festival de Cannes 2017 to provide a platform for the Indian media & entertainment industry to showcase its product and services, strength and capabilities and further the image of “Brand India.” The meet is being organised by the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Narendra-Modi_0.jpg?itok=GWmAvScw
Test Promo Feature page

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et purus in magna fringilla eleifend id efficitur lorem. Curabitur sit amet dui lobortis, facilisis ligula consectetur, malesuada ipsum. Nulla cursus fermentum ipsum, vel viverra libero mollis sollicitudin. Mauris non aliquet metus, a...

Specials Promonet feature
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories