I&B Ministry open to discussion with M&E sector: Rajyavardhan Singh Rathore


MUMBAI: The India media and entertainment (M&E) sector is undergoing rapid changes and has huge potential to take its content across the globe. However, in order to achieve this, the sector will need the support of the Information and Broadcasting (I&B) Ministry.

“The country has the power to become a super power in M&E and as government, we want to interact with the different sectors in the M&E industry. We want to hear about the bottlenecks and the suggestions. We are keen to iron them out to do business,” said Minister of State Information & Broadcasting Rajyavardhan Singh Rathore.

Rathore, who was talking at the just concluded FICCI Frames 2015, said that the Indian M&E sector had the ability to reach out to the world. “India is poised to be a global phenomena. We just need to come up with content that can create a foothold in any country,” said Rathore.

He added that Indian content can be targeted at larger audiences and not just the Indian diaspora. “This we can learn from the US, which has been able to push across its culture across boundaries,” he said.

The I&B Ministry, under the aegis of Prime Minister Narendra Modi’s government, has been working hard towards improving the media unit. “The Prime Minister has been able to popularize radio, which is now expanding. In a year or so, close to 800-900 cities will have either one or multiple FM Radio stations,” he informed.

Talking about film certification, Rathore said that the Central Board of Film Certification (CBFC) has be a certification board and not censorship body. “They need to give certification based on content,” he said, adding that the Ministry has decided to have a re-look at the Cinematography Act.

The Ministry is also looking at improving the Film and Television Institute of India (FTII). “Script is important for any movie and that is what is currently lacking. There is no structure. This facility needs to be improved. Film and TV industry should partner with FTII,” he said.

Talking about the other initiatives, which the Ministry is undertaking, Rathore said that a National Centre of Excellence for the Animation, Visual, Gaming and Comic (AVGC) is being set up. “We want this centre to be a benchmark for all centres that come later. But to do this, the government will need the support of the industry. It is the industry, which can give life to this project. Become a partner with us,” urged Rathore.

The MoS is of the view that the country’s culture can be promoted though the films. “The content that is being put out should carry our culture,” he said.

Speaking on how the M&E sector could become a ‘Soft Power’ of the 21st century, Rathore said, “Currently, the M&E sector is working on individual efforts. We need to join forces and interact more to understand the strengths and move in a certain direction.”

Rathore concluded by assuring the sector that the Ministry will, with open arms, help the M&E sector grow. “We need to develop a degree of trust to grow,” he concluded.

Latest Reads

Sun continues to shine on its namesake broadcaster

Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less than forty per cent of television viewership in India is from South India. According to a Sun TV Network investor presentation, the addressable television...

Specials Year Enders
Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

Specials Year Enders
Modern brand marketing methods not just digital-exclusive

The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and...

Specials Year Enders
Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving...

Specials Year Enders
2019 OTT TV trends in Asia and India

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings. With falling smartphone prices, OTT content market saw a boom in India as players across the spectrum set up shop. Original...

Specials Year Enders
TRAI tariff order, disruption posed challenges to DPOs in 2018

Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of...

Specials Year Enders
Infotainment went the local way in 2018

In 2018, the one common phenomenon that the whole television industry witnessed was the hijack and capture of part of its territory by OTT platforms wooing audiences with original content. That was the time when TV space woke up to secure its presence and fill in the gaps with localised content...

Specials Year Enders
Indian M&E saw mix of regulations change the game in 2018

If TRAI’s tariff regime for the Indian broadcast and cable sectors --- in suspended animation from sometime end 2016 --- did not occupy top mind space of the industry in 2018, the year just gone by could also boast of some other major regulatory exploratory moves that could have deep impact on the...

Specials Year Enders
What were the merger trends for marketing in 2018?

The year 2018 will be known for a lot of things. It has been one of the most imperative years for the advertising and media industry. This year broke shackles and ideologies of how people traditionally perceived the industry. I think it is safe to say that the marketing books hereon will have a...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories