Specials

FICCI FRAMES: Broadcasting stalwarts feel it is possible to survive the digital wave

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2016/03/30/fiici-frames16_2.jpg?itok=yiZbAEiD

MUMBAI: Is the past too old to be relevant in the future, and will it actually ‘perish’ if ‘change’ does not take place?

These questions were discussed by panelists at a session to discuss the formula to Survive the digital wave: Change or perish.

On the dias were The India Today Group Chairman and Editor-in-chief Aroon Purie, Discvery Asia Pacific Managing Director and President Arthur Bastings Viacom 18 group CEO Sudhhanshu Vats, Disney India MD Siddharth Roy Kapur, NDTV Group Director and CEO Vikram Chandra, and Hungama CEO Neeraj Roy, and the session was moderated by Pranjal Sharma with questions also coming from the delegates.

“The fundamental is still the same, produce quality and you will have consumers and that’s the way forward as far as I am concerned," asserted Purie.

Bastings said staying with the mood of the occurrences is a must. “We cannot only have a channel. We need to have, whatever is there in the ecosystem. Once you have everything you can decide your core business and the rest depending on the performances you can plan your investments,” he added.

During the course of the discussion, the AVOD model was questioned numerous times. Offering content for free is habit forming which might hurt the ecosystem and what is happening to TV now can happen to OTT too a few years later.

Vats, whose Viacom’s digital AVOD offering VOOT was launched recently, said: “The consumer is paying. He may not be paying me but is paying for the data. As the payment mechanism develops, bundling can happen. So to say that the consumer is not paying is actually not a correct conclusion.”

Kapur had a somewhat different point of view as compared to Vats. ‘Waiting for later’ was is not a saleable proposition for him. “We launched 500 channels and did not make consumer pay anything for it. We believe if we form a habit that consumers will later come, pay and watch, does that mean that we open a series of screens and let people walk in for free. I do not think so.”

“Yes, people are watching movies on mobile phones but that does not mean theatre screens are going away” he added

Chandra said there was room for profits and opportunities, “It is possible to monetize and it is possible to make profits. But you cannot put archival content, you need to create content exclusively for that very platform and only then will you taste success. The mindset that I will put archival content on digital is a slightly wrong mindset that the broadcasters have been following.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/year.jpg?itok=5GvcFiSh
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/ye.jpg?itok=x24qJXmR
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/Sahil-Shah1.jpg?itok=weZUchlK
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories