Specials

Digital: A complement or challenge for existing platforms?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2015/03/27/ficci_logo_0.jpg?itok=QSjXrdLq

MUMBAI: FICCI Frames 2015 laid the stage for a open discussion on the 360 degree disruption, which the digital ecosystem has effected upon the entertainment sector. The session also had panelists analysing future and current trends in the digital business in order for these platforms to become growth drivers in truest sense. The emergence of the digital platform can become a threat to the other established platforms as all the platforms share the same source of revenue.

The session was moderated by Filmkaravan founder Pooja Kohli and the panel comprised producer and actor Abhay Deol, Tata Sky chief content and business developing officer Paolo Matteo Agosstinelli, Facebook Wallla president Eric St. Anthony Pence and LA digital media advisor James Veraldi.

Supporting the theory that content is king, Agostinelli said, ?The emergence of the digital platform is not a threat but an opportunity for the enterprises willing to serve creative content. We are here to deliver content and sensible content in any platform will find relevance and generate revenue. We have to put efforts in understanding the change in behaviour and nature of our target audience and adapt as per need. The millennium youth in India is an encouragement for content makers and we have to utilise that by providing captivating content.?

Technology is evolving with time and the existing platforms are challenged by the new ones. The battle for the old ones is to still be relevant. Commenting on the evolution, Veraldi said, ?DVD came into existence in 1999 and saw huge success till 2005. Now the digital platform is growing and is poised to grow even bigger. There are various platforms that enable creators to deliver content and the challenge is in finding a way to monetise those platforms. If we keep earning money and devote it on quality content and the demand of consumer is taken care of, the new revolutions won?t make a difference. The biggest challenge is not how you adapt with the emerging challenge but is to keep meeting the demand of audience.?

Digital has given unconventional content makers a platform to exhibit their excellence and offer new options to the audience. Traditional content finds producers easily, while the out of the box or breaking stereotype concepts are portrayed as risky. Hence financiers more often avoid such risks. Moreover global distribution of content is another tough challenge, which finds digital as a big solution.

Deol produced movie One By Two was released on the internet for global audience the same day as it was released in Indian theatres. ?I was sure of the fact that I won?t manage to get screens abroad but at the same time I also wanted the audience to have the option of watching the content and that?s when I took the decision of launching it online. The other reason was that whenever I have been to United States, I saw the willingness in people to see the unconventional but the option was not available for them. They used to ask me why we can?t make more unconventional content. When a theatre is three hours away and the pirated DVD seller is nearby, people opt for the pirated version but when we gave the same person option of watching it online by paying certain premium, they opted for it. That?s the beauty of the digital platform,? said Deol.

While Pence was of the opinion that change complements other existing platforms. ?The digital platform will complement the existing ones and the biggest beneficiary of that will be consumers. Every platform will try to provide as high quality content as possible and that?s the best part. With development of bandwidth and online payment infrastructure digital will grow but the traditional platforms will co-exist.?

While the number of smartphone user is an encouragement for the digital platforms, low bandwidth and high tariffs are the major challenges that the venture has to tackle.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/SEPCsangeeta.jpg?itok=jhtLTefb
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/06/avia.jpg?itok=njOnU16F
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/31/balle.jpg?itok=cQD_OGYf
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=31_HQ_RK
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/25/block.jpg?itok=746SRwdG
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/05/ril.jpg?itok=srJ0kbdQ
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=mwaud0s2
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=82nEDNeJ
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/09/ficci.jpg?itok=HsYryGot
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories