Specials

“Seasonal shows can break the monotony”: Sumeet H Mittal

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/11/19/sumeet.jpg?itok=SA1aOyP8

MUMBAI: The television industry has grown by leaps and bounds, believes the co-founder and director of Shashi-Sumeet Mittal Productions, Sumeet H Mittal.



As part of Content Hub, indiantelevision.com spoke to Mittal who, along with his wife Shashi Mittal, has produced many successful shows like Sajan Ghar Jaana Hai, Diya Aur Baati Hum and Punar Vivah amongst others, to find out his perspectives on the changed television content.



 “Up and until five years ago, our industry was at a nascent stage when compared to the television industry of other countries. However, things have changed. A lot of that has to do with the global exposure we receive in India today, which drives evolution of mindsets and hence, the demand for progress in concepts and ideas as well,” he says.



Mittal highlights that today, the audience no longer accepts a basic plot as they want to be stimulated with depth and complexity. He feels that a script writer needs to be able to create that while keeping the interest of the audience.



According to him, the content shown on television also needs to be in line with the viewer preferences and demands. “There is a need today for differentiated content and everyone is working towards providing just that. Our shows like Diya Aur Bati Hum and Punar Vivah are strong examples of shows that are different from the usual,” he says.



Mittal feels that seasonal shows can break the monotony.  He adds, “We did two seasons of our cult hit - Punar Vivah, and both were received very well by the audiences. I strongly believe a story should only be told till it holds merit and not be stretched just for the sake of it. That is cheating your audiences.” He also stresses that unless a broadcaster and producer work hand-in-hand, a show will not be successful.



When asked if Indian content has the potential of going international, Mittal says, “Some of the more popular television serials are already being sub-titled in different languages such as French, German and even English and are being broadcast around the world.”



He states that today there are a lot more schools and institutions teaching the budding writers to develop the skill to create great original scripts. “Hear them out with an open mind. You never know who has a super idea with a potential to be turned into a great script,” he signs off.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Shridhar%20Subramaniam%20and%20Thomas%20L%20Vajda.jpg?itok=c1HuYYXL
FICCI FRAMES: Legitimate screens, stricter laws, best practices for IPR

MUMBAI: A National Intellectual Property Rights policy is a healthy prescription for the creative industry that seeks to provide an enabling framework for monetisation, protection and enforcement of copyright, but this can only succeed if there is robust law enforcement in addition to more punitive...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/FICCI_Frames_2017%20%281%29.jpg?itok=bavvvr9c
FICCI Frames 2017: Birth of other mediums cannot kill traditional TV

MUMBAI: The fast changing scenario and the content ecosystem have gone through a significant change over the years and are keeping all the production houses and the broadcasters on their toes. The 'Grammar of the new TV content' on the second day of FICCI FRAMES 2017 was discussed as experts from...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Aranb-goswami-ficci-800x800.jpg?itok=-EJIhzkv
Arnab Goswami: Best time to enter news market when there's no leader

MUMBAI: Whether off screen or on screen Arnab Goswami is a passionate and animated speaker, though some would say he’s given to histrionics. "The best time to enter the (news) market is when there is no leader," Goswami said with his trademark flourish, barely few months after leaving Times TV...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/raj%20%281%29.jpg?itok=-NRkQv4f
'Make piracy an economic offence, good cos 'badvertise' too'

Protection and enforcement of copyright continues to remain a challenge for the Media and Entertainment industry. According to estimates, rogue or pirate sites earned 35 per cent more revenues than the Indian Film Industry in 2016.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Brijesh-Singh.jpg?itok=xj2jjHJI
FICCI Frames ’17: Maharashtra to form IP crime unit to fight online piracy

MUMBAI: Well, well. The Indian media industry and the government are finally getting serious about content piracy. After Telangana Intellectual Property Crime Unit (TIPCU), Copyright Force and the government-mandated Copyright Board, Maharashtra state is all set to get Maharashtra Intellectual...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/FICCI_Frames_2017%20%281%29.jpg?itok=n-qaHXPv
FICCI-KPMG report: Rural India fuels digital consumption; FTA channels gain prominence

MUMBAI: The ‘Bharat’ story strengthened with expansion of rural measurement in TV and 4G data price wars deepened digital consumption, which were spurred further by mobile Internet and smartphone penetration. While print and films segments were supported by growing demand from the regional markets...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/FICCI_Frames_2017.jpg?itok=mUqT5idy
FICCI Frames 2017: Stakeholders feel regulations cripple monetization

MUMBAI: In keeping with the tone set in the morning about the changing scenario as far the political climate and censorship were concerned, every participant was keen to hear what the Government had to say about this on day one of the FICCI FRAMES meet here.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/FICCI_Frames_2017%20%281%29.jpg?itok=bnqpprsI
FICCI-KPMG report projects TV sector to reach Rs 1166 bn by 2021

The year 2016 was a mixed bag for the Media and Entertainment (M&E) industry. The sector is projected to grow at a faster pace of 14 per cent over the period 2016–21 with advertising revenue expected to increase at a CAGR of 15.3 per cent, according to a report released today.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/FICCI_Frames_2017.jpg?itok=xdQA7MTy
FICCI Frames: Bridging the gap between story-tellers & industry veterans

MUMBAI: An initiative started in 2015, to bridge the gap between the media and entertainment industry experts and the storytellers, Frame Your Idea (FYI) is back once again for its third edition. It will be taking place simultaneously with FICCI FRAMES 2017, from 21 March to 23 March 2017 at...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories