Specials

Are film promotions on TV losing novelty?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/12/05/Happy-New-Year-movie-image.jpg?itok=r-M93YdB

MUMBAI: Television has carved a niche for itself in India.  There are many different kinds of shows ranging from fictional, non-fictional, reality and seasonal programmes. While the film fraternity used to earlier view television as a subordinate to movies, today, it is hard for the fraternity to imagine its existence without television. Over the years, television shows have become the most sought after platform when it comes to film promotions. Films are being promoted radically on every show and by doing so, the audience gets a chance to formulate opinions about an upcoming movie. The films get noticed and it builds curiosity amongst the viewers. But is this trend wearing out?

Speaking on how the promotion of films influences the audience, producer of Taarak Mehta Ka Ooltah Chashmah, Asit Kumar Modi says, ?Film promotion on television shows is very common. These days, everybody needs media publicity. So, a film will definitely benefit by being on a popular show on TV. At the same time, the TV show will also have celebrities for an episode or two. It?s a win-win situation.?

Having a similar opinion on the impact of film promotions on television, producer of Diya Aur Bati Hum, and Punar Vivah, Sumeet H Mittal opines, ?I believe it works to the advantage of both the show as well as the film being promoted. For the television series, it gives the audience a twist to look forward to while in the case of the film being promoted, it helps to reach an assured mass audience.?

With the stupendous success of ?Happy New Year? (HNY), one has to agree that marketing strategies are vital for a film to get the right kind of attention. The baadshah of Bollywood, Shah Rukh Khan promoted HNY on platforms like ?Kaun Banega Crorepati? (KBC), ?Comedy Nights with Kapil? and went a step ahead by even launching a reality show, ?Dil Se Naachein Indiawaale? on Zee TV.





Founder of Director's Kut Productions and director of many popular hit television shows, Rajan Shahi, expresses, ?In terms of film promotions on television, I feel that the novelty has gone away. Few years back, it was a rarity to see a Bollywood celebrity on television. The audience used to look forward to it.  It was something new and generated lots of curiosity. These days, every film is being promoted on every show, on various channels. It is not as exciting as it used to be before. The audience has understood that these are all promotional tactics.?

Well, the fact is ? trends are temporary. The audience today is wise enough to understand that a celebrity appearing on a show is just part of the movie?s promotional campaign. Whether or not this promotional mechanism will be equally popular in the next few years would depend on what new marketing strategies film makers come up with.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/31/partners-forum-2018.jpg?itok=32stUU5O
India To Host Fourth Edition of Global Partners’ Forum 2018 in December

This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/SEPCsangeeta.jpg?itok=jhtLTefb
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/06/avia.jpg?itok=njOnU16F
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/31/balle.jpg?itok=cQD_OGYf
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=31_HQ_RK
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/25/block.jpg?itok=746SRwdG
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/06/05/ril.jpg?itok=srJ0kbdQ
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=mwaud0s2
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=82nEDNeJ
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories