Specials

News channels reform before Modi’s big Budget 2014

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/07/09/budget.jpg?itok=rjlzObtt

NEW DELHI: The presentation of the general budget on 10 July morning by Finance Minister Arun Jaitley will perhaps be the most keenly watched analysis of the financial shape of the nation since the early 90s when the then Finance Minister Manmohan Singh presented his budget.

This is also perhaps the first time in recent years that the budget is being presented by a man from the legal profession.

Although only Lok Sabha TV has the permission to cover the budget live from inside the portals of Lok Sabha, almost every channel in the country – and certainly every business channel – will be taking the beam from Lok Sabha TV and then adding its own analysis programmes.

CNBC TV18, Doordarshan News, Times Now, and most other News channels plan to commence the discussion on the budget from around 8.00 am with experts talking about expectations, and then beaming the live presentation from 11.00 am onwards.

 The entry of websites like moneycontrol.com and economylead.com streaming the budget and by social media will be an added feature this year, as many websites have already announced plans in this regard.

With the new dispensation in place, the aspirations of the common man are soaring high and many are wondering whether the ruling Bharatiya Janata Party will live up to its slogan of ‘Acche din aaney waley hain.’

The presentation is expected to be followed soon after by the reaction of Prime Minister Narendra Modi on Doordarshan and Lok Sabha TV and an exhaustive interview of Jaitley about his budget on Doordarshan.

In addition, channels will cover live the press meet by senior Finance Ministry officials in the afternoon about the various facets of the budget.

The coverage on CNBC TV18 will be led by Shereen Bhan, on Times Now by Arnab Goswami, and on NDTV 24x7 by Prannoy Roy. Times Now has articulated its standpoint by saying ‘Everyone deserves a piece of this super budget. Get Yours.’ The channel though also warns that it may be a bitter pill.

Other channels like CNN-IBN, Aaj Tak, ABP News, Sahara Samay, P-7, News X and others have also lined up experts who will analyse the budget. The channels will also have teams that will go to Parliament House premises to get the reactions of various political leaders.

 For the business channels, it will be a particularly exhaustive day as they will also have a link with the National Stock Exchange and Bombay Stock Exchange to get the latest ups and downs.

 Zee Business which is a Hindi business News channel will telecast the pre-Budget discussions and analysis from 7.00 am onwards and will bring in live and uninterrupted coverage of the Budget Speech. The channel will articulate, analyse and keep the common man abreast of all the impacts that Budget is going to have on their daily lives.

 Interestingly themed as the ‘Abki baar, sapne sakaar,’ Zee Business will have expert panels, business leaders and corporate captains throughout the day to give their expert advice. After the Finance Minister’s speech, Zee Business will undertake a series of power packed Budget Bulletins. Some of these bulletins will comprise high power panel discussions and will involve expert comments from the nation's top business leaders and policy makers.  Some of the key Ministers holding important portfolios have already appeared and shared their views, and will also do so during post-Budget analysis programmes. They include Power, Coal, New & Renewable Energy Minister Piyush Goyal, Information & Broadcasting Minister Prakash Javadekar and Commerce & Industry Minister Nirmala Sitharaman.

Special shows have been conceptualised with thorough research from the industry point of view without losing the ground reality and its impact on the common man. Expert opinions, industry perspective viz–a–viz market reaction and informative bulletins will be telecast.

Zee Business will also organise a viewer’s engagement programme throughout the day from different parts of the country where commoners get a voice to air their reaction and feedback on the pertinent issues on budget.

 Zee Media CEO Samir Ahluwalia said, “With clear understanding of the expectations of the India Inc. as well as indications of the common man, Zee Business is poised to present a comprehensive Budget coverage. Through special programming and initiatives focusing on budget expectations, analysis and impact, Zee Business will once again ensure specialised coverage on Budget Day.”

Added CNBC-TV18 managing editor Shereen Bhan, “The key question we will be asking is if the budget will be able to deliver. There will be a sharp focus on market reactions, the stance taken by other countries giving India a thumbs up and about investment in domestic capital. We will analyse the long term and short term ideas the government has as well as the reforms that will be taken up to revive the economy.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/year.jpg?itok=5GvcFiSh
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/ye.jpg?itok=x24qJXmR
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/Sahil-Shah1.jpg?itok=weZUchlK
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories